When you create content on your WordPress site, you likely think about where that content will be seen.
Your website is the obvious first destination you have in mind since you want to generate traffic. But there’s also content sharing sites, social media pages, and – Google Answer Box.
That may seem like a big leap in terms of exposure, and that’s because it is. Most content creators view a spot in the Google Answer Box as a rare privilege bestowed on a lucky few. It’s easy to think this spot is out of reach, even if it is something every content creator would love to achieve.
Google programmers know people don’t want to click through dozens of pages of search results to find what they want. Even more to the point, users would prefer to have to click nothing to get the right answer once they input a question into the search bar.
This is where the answer box comes in. If you can get your content in this space, it’s a massive boost for your content’s credibility and an all but certain path to increased site traffic.
What Is Google Answer Box?
Google’s Knowledge Graph is an algorithm that tries to answer questions on the search page. This doesn’t mean just putting the right link at the top of the list – it means providing a small bit of text from the most authoritative source that answers the question directly and links back to the answerer’s site.
Google’s algorithm is smart. It knows the less clicking a person has to do to find their desired answer, the better. Studies have shown these answers account for nearly a third of click-through-rates. For those looking to boost site traffic, raise engagement rates, and drive users to continue exploring an online site or store, landing in the answer box is a sure path to success.
So how do you get there? The short answer is by improving your content. Obviously, having the right answer to a question is the best way to improve the chance of getting an answer box spot. But what about if the question isn’t one with a concrete factual answer? For example, a person searching up the ingredients to a common lunch dish may be after widely known facts. But in terms of which lunch dish is the best to serve at a party, subjectivity comes into play.
How can you improve your chances of getting in the Google Answer Box? By following Google SEO and best practices while offering meaningful and authoritative content, anyone can inch closer to (and even land in) the answer box.
Three Simple Steps to Attain an Answer Box Spot
Here are a few simple steps any website owner can take to increase the likelihood their content will end up in Google’s Answer Box.
Think Like the Answer Box
To get in the answer box, think like the answer box – make sure your content has plenty of short, accurate answers to common questions. If you’re writing on a more general topic, it’s a great opportunity to pepper multiple answers throughout. This gives you more opportunities without requiring you to create more content – a win-win!
Consider Google SEO Best Practice
Keywords aren’t just good for getting a site to the top of search results – they’re helpful for getting it featured in answer boxes, too. Anyone who knows about search algorithms can attest to using multiple keywords for improved visibility. But don’t forget an SEO meta description as well. Keywords should be used in the title, headers, and body, but they should also be featured in the meta info.
Get Tools for Monitoring Performance
Programs like MonsterInsights can help content creators see how they’re doing in search results. If a page isn’t getting a lot of traffic, tighten up the content. Knowing where traffic is coming from and how changes affect it to make it much easier to create good content that gets a lot of views. This type of content is much more likely to end up in an answer box.
The Answer Box Is Not Unattainable
Obviously, since so many sites have landed in them – right?
Being one of the chosen few can seem like a hard goal to achieve, but it isn’t impossible. Create good content, provide real answers, monitor the traffic, and ramp up your SEO. Doing all this over time will help you greatly increase the chance of securing a coveted answer box spot.
It’s not just for show, either. Real answers appeal to people who want to get the most out of search engines. If you offer them the solution they need quicker than anyone else, you could gain a follower, subscriber, or customer.