Wix vs WordPress: What’s the Difference

wix vs wordpress - WordPress vs wix logo

Wix vs WordPress: What’s the Difference

When it comes to web publishing solutions and platforms, there are dozens of options available.

Of all the solutions out there, though, the pure simplicity of Wix and WordPress has made them two of the most popular around. Like with any head-to-head comparison, there are going to be devotees on both sides of the issue, each staking a claim to the best product.

We don’t want to get into that territory in this Wix vs. WordPress discussion – instead, we’re going to lay out the pluses and minuses of each platform so that you can get a clear picture of why they’re both favorable, but just for different purposes.

We’ll also try to keep technical jargon to a minimum, instead focusing on the strengths, weaknesses and unique features that each has to offer.

So, let’s break it down a bit:

Wix vs WordPress 


Every generation of web tools gets a little more intuitive and easier to use, and Wix and WordPress are no exception.

For Wix Users:


There’s a visual interface that’s very user-friendly, and as simple as just clicking, then doing a drag-and-drop. It’s a quick, painless process for designing and publishing a site, even for novices who have no idea of the nuts and bolts (and code) that goes into a website.

In addition, there’s Wix ADI (Artificial Design Intelligence), which is applicable for most website templates, including Business, Blog, Portfolio, and CV.

To sum up, Wix is easy to use no matter what part of the process you’re in – whether creating your account and site, changing a page’s background, connecting a custom domain or adding new content or a blog post, it can all be done with just a few clicks.

For WordPress Users:


WordPress, on the other hand, comes in second in any Wix vs WordPress consideration of simplicity and ease of use. It doesn’t offer the same streamlined workflow as Wix and offers only a CMS for content.

When it comes time to add any visual content, you may need to actually use some code with WordPress, another key difference as compared to Wix. In addition, WordPress doesn’t include hosting, so WordPress users would need to find their own hosting service and update software manually, as well as possessing at least some knowledge of HTML and CSS.

Features and Flexibility


wix vs wordpress-wordpress theme sample

WordPress may have gotten its start in the blogging world, but it quickly began to add features and is now a great platform for all kinds of websites, from portfolios to e-commerce stores. WordPress offers commenting systems, SEO-enhancement packs, safety plugins, social plugins and much more.

Wix, on the other hand, has a great collection of free and premium add-ons in their App Market, such as:

  • Holiday badges (free)
  • Comments (free/premium)
  • Events calendars (free/premium)
  • Live chat room (free/premium)
  • Customer reviews (free/premium)

Their e-commerce features include multiple payment options, product options, coupon sales and even tax management tools. If you’d like to put together your own website community for regular visitors, you can build a simple forum within the Wix-based website, where people can meet and discuss. Again, Wix has the advantage when it comes to ease of use for these features.

Design Options


wix vs wordpress - women back on the billboard, a with bike designed by wix.com

When you decide on Wix, you have your choice of hundreds of ready-made website templates across more than 70 different industries and categories. If you’re in need of a landing page, you can choose from a number of one-page templates and blank templates that give the site structure but still have no content in them yet. There’s just one problem – Wix users can’t switch templates when they’re partly through the editing process.

WordPress also offers plenty of themes and templates, either in independent marketplaces and theme shops or from the WordPress.org theme directory. Unlike Wix, though, WordPress doesn’t offer WYSIWYG editing, meaning once again that you’ll have to be at least somewhat conversant in code.

Customer Support


wix vs wordpress -customer support agent

This is kind of a tough call in the Wix vs WordPress debate. Wix has a huge support center, with over a quarter million topics in their official user support forum, hundreds of tutorials and walkthrough videos, email support and even an entire academy at WixEd.

There are also plenty of prompts in the editor itself, with help icons on just about every element in the platform’s control panel.

WordPress doesn’t offer any official staff for customer support, but – considering how prevalent WordPress is in the web design world, there is no shortage of webmasters and other WordPress experts out there who can offer great advice and support. A Google search for WordPress forums should get you the results you need.

Wix or WordPress? Your Call.


In the end, whether you go Wix vs WordPress - is up to you.

Each has its advantages and its drawbacks, but for a novice designer, Wix might prove to be the platform that’s easier to master. It offers definite pluses when it comes to simplicity of use and user-friendliness.

But then again, as you gain more advanced skills in web design and management, you will find that WordPress will ultimately be a better platform in the end.

So, really, it comes down to: Are you a beginner or do you have a little more experience and a little knowledge of HTML? If so – go with WordPress.

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