Sometimes the best way for digital marketers and content creators to reap the full benefits of tools is by combining them together.
Google AdSense and WordPress are two of the most prominent systems used for generating revenue and traffic, respectively. Both tools are centered around giving sites more capabilities, but they are distinct in various ways.
While WordPress is a content management system (CMS) designed to make uploading written content to websites easy, Google AdSense is a cost-per-click (CPC) advertising program created to add targeted advertisements to a website.
So one is a system made for generating written content while the other is a solution for easily adding advertisements to a site. Most marketers already see the potential in combining the two together. The question is, how can you do it?
Knowing how to add Google AdSense to WordPress opens up a site to many new possibilities for increasing traffic, generating leads, and recouping costs associated with hosting and/or domain registration. Here’s a closer look into each system and how to use them – both alone and together.
Google AdSense and WordPress: Understanding the Basics
Running ads on a site (especially one that gets a lot of traffic) is a great way to generate extra revenue. Whether the gains are just enough to cover the hosting and domain costs or they’re large enough to constitute their own revenue stream, they’re always welcome.
What is Google AdSense? It’s a system that lets you put advertisements on your site by adding a bit of HTML. Given Google’s unmatched mastery of the search engine and their ability to offer targeted content, the AdSense program is helpful for putting related ads next to blogs, news articles, or other written content.
WordPress as a CMS is built around that type of content. It makes it easy to create great-looking pages complete with meta information, images, and more. Knowing how to add Google AdSense to WordPress sites makes it easy to start generating revenue from posts.
The targeted content helps with engagement. For example, someone may write an article about the best type of tube amp for electric guitarists. People who click the article to find out more will likely be much more inclined to interact with an ad about tube amps than they would an ad about a random product or service unrelated to what they’re reading.
Combining Google AdSense with WordPress for Best Results
After the WordPress installation and Google AdSense signup, most people who see the connection between the two are eager to combine their benefits for maximum results.
But one of the main benefits of WordPress is that it provides a convenient interface usable by coding novices. It’s easy to get titles to look right, images to register properly, and pages to load correctly with user-friendly interfaces. But just because WordPress offers a convenient platform doesn’t mean coders can’t modify things.
Google AdSense best practices involve putting ads where people can see them without being bombarded – this means their home is usually the sidebar. WordPress users can get ads here through the use of a custom HTML widget. The widgets option can be accessed by clicking on “Appearance.” Then users can drag and drop the custom HTML widget from AdSense and even edit the code – though too much tinkering isn’t recommended unless you’re an expert.
As for how to get the custom HTML widget that displays ads, it can vary depending on whether you’re using an automatic generation or ad units, but either is visible from the “My Ads” tab on the AdSense account.
Should Everyone Combine Google AdSense with WordPress?
There aren’t too many drawbacks to having ads on your site. It may increase load time by a slight amount, but provided the ads aren’t intrusive or on random topics, they can be a great way to earn some easy revenue.
Given Google AdSense best practices involve having an ad system that is “smart” in its approach to choosing a promotion based on the content it will be associated with, there really are almost no good reasons to skip on AdSense advertisements.
Someone who uses WordPress regularly should consider combining the two systems. Their synergy doesn’t shine to the point that non-WordPress users should consider the CMS, but a current user could benefit greatly from using both together.
Ads can help generate earnings, cover site costs, and in some cases even turn to a viable long-term revenue stream. This is especially true among sites that get lots of traffic.
The bottom line – if your blog or news site is pulling in a lot of views, link it with AdSense. It’s a great opportunity that is very easy to take advantage of. Just set up the systems, drag the code to the appropriate place, then count your earnings.