Starting a Business? Know What’s the Average WordPress Developer Salary

WordPress, the world’s top content management system (CMS) and web platform, supports more than 30% of the websites around the world.

As a free and open source system, getting started with WordPress is easy. Once you have your website up and running, you have access to free and low-cost themes and plugins to help modify your website to meet your needs and requirements.

wordpress developer

There may be requirements that can’t be filled by an existing theme or plugin. In cases like this, you may need to customize your WordPress installation. A freelance resource like a WordPress Developer may be the best solution.

We’ll help you find the right freelance resource and keep your project on budget. Let’s take a look at the current state of the WordPress developer salary, and see what factors are impacting the market.

Researching WordPress Developer Salary

How much is the standard rate for a WordPress developer salary?

Answering that question is more difficult than you might think. Companies have evaluated standard hourly rates to determine an average WordPress developer salary, but many focus their research on a limited market perspective.

wordpress developer

WPEngine conducted research on developer resources for WordPress. They analyzed hourly rates but focused on a few job sites in the US which doesn’t provide a comprehensive view of the freelance market.

Upwork, another website that focuses on freelance creative resources including WordPress developers, provides hourly rates, but they aren’t entirely accurate. These rates are often further negotiated after the employer contacts the freelancer.

The work being done will also impact the WordPress developer salary. Implementers, or freelance resources who can take an existing solution and craft it to your requirements, are less specialized and will command a lower salary.

An actual developer, with experience using PHP and other programming languages to create custom themes and plugins, will command a higher salary. The term, “WordPress developer,” encompasses both skillsets.

This can lead to a wide range of WordPress developer salary that a prospective client must navigate.

WordPress Developer Salary and the Market

Let’s go over the results of the research.

Looking over Upwork, WordPress developers, both implementers and actual developers, will earn between $20/hour and $100/hour or more.

PayScale, a company that provides average salary data for businesses and employees, reports an average salary of more than $50,000/year for WordPress developers. Experienced, front-end developers who can manage database work command significantly more – as much as $80,000/year.

WordPress Developer

WPEngine researched freelancer hourly rates to determine the average WordPress developer salary and found most charge between $25/hour to $35/hour. Many will charge as little a $15/hour, while the most experienced and successful developers can charge as much as $400/hour.

Another website that posts rates for freelance resources, People Per Hour, lists WordPress developer salary rates between $20/hour and $60/hour, with an average of $36/hour.

It’s a wide range of potential salaries that could potentially confuse someone looking for a freelance resource for a website.

A Closer Look at the WordPress Developer Salary

There are other factors which can impact the salary, including the market and the work to be done.

The salary for a WordPress developer in California or New York City will be higher than the salary for a developer based in Idaho or India. In fact, many companies that service WordPress work remotely, and may have developers based around the world.

Clients may not understand the difference between an implementer and a developer, leading to confusion.

Even with the wide range of rates, compared to other website systems like Joomla and Drupal, a WordPress developer salary is low.

Factors Impacting the WordPress Developer Salary

The idea that so much of the benefit of WordPress is available for free, including the platform itself and many of the best themes and plugins, may also be artificially depressing the salary of WordPress developers. Many clients may mistakenly believe free software should be serviced by low-cost work.


Another factor that may lower the average WordPress developer salary is the job board. Competition between freelancers becomes a race to the bottom. The posted rates may be low, and during negotiation the salary will increase.

The market may also be feeling pressure from inexperienced freelancers looking to earn their first job. They may not understand the value of their work and have set their rates too low. This drives the market rate down.

A Final Word on WordPress Developer Salary

When starting your business, keep in mind a low-cost freelance resource or WordPress developer may not be the best option for success.

Determine your requirements before hiring anyone, and let the requirements drive the project. Look for WordPress developers with experience meeting your requirements. Ask for references and review their work.

In the end, your business will benefit from the right WordPress developer working on your project, rather than the least expensive.

The Top 4 Places to Find Premium WordPress Themes

The Top 4 Places to Find Premium WordPress Themes

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If you are an individual who needs a website for personal reasons, a small business owner, larger business owner, or WordPress developer, you will eventually find yourself evaluating WordPress themes for the website or website(s) you want to be built.

Not all WordPress websites are created equal, and you will find that these companies have different features and services available that vary widely in what they offer.

In order to find something that really does the trick for you and your needs, you should take some time and look at the top places to find premium WordPress themes. Often, you will also find a host of other available features for your website in the process.

It can be somewhat confusing at times for some people, but there are advantages for specific needs offered by most WordPress theme websites. In order to help you determine which theme provider would best suit you, we developed a list of the top 4 places to find Premium WordPress Themes.

The Top 4 Premium WordPress Themes Websites

We found that the top 4 premium WordPress theme providers were as follows: Elegant, Thrive, MyThemeShop, and StudioPress. Below you will find ways to find these companies and information on what they offer:

Premium WordPress Themes Websites

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1. Where to Find Elegant WordPress Themes

If you are looking for Elegant WordPress themes specifically, you can visit their website and check them out. In order to give you some information on what they offer, we decided to provide you with a list of important features this website contains for reference purposes here:

  • Elegant has empowered over one half million customers with their own WordPress theme
  • Features easy, simple visual drag-and-drop themes that are fully customizable
  • Download 87 beautiful, fully functional WordPress themes for the price of one
  • Includes Divi, the ultimate visual page and theme builder
  • Promotion tools for lead generation and building a following on social platforms
  • A world of plug-ins at no additional charge

Elegant also offers the following:

  • Unlimited Use. Elegant offers unlimited use, so you can forget about paying for each specific theme, allowing you the flexibility to pick and choose and change website designs at your leisure. This is a great package for WordPress developers as well as those who would like to change their website’s look periodically.
  • One Price for Everything. Elegant Themes offers access to their complete collection of themes and plug-ins for one special low price, for life. This is a bargain for those designers who want to make the most of their budget and offer beautiful designs at an affordable price to their clients.
  • The “Ultimate ToolKit.” With 87 designs and 3 excellent plug-ins, you will find that an amazing degree of variety and functionality is at your disposal with Elegant Themes. Intended to serve all potentially all purposes you may have for a WordPress site, Elegant Themes provides a full-service shop to assist with any website build need.

More about the special Divi theme:

The Divi flagship theme and visual page builder is the most widely used and popular WordPress theme in the world today (as measured by This extremely powerful theme-building tool has a number of great functions and powerful features that make it number one. Let’s take a look at these here:

  • Designs stunning, beautiful websites without a single line of code
  • Using three multifunction plug-ins (eliminating the need for dozens of disjointed plug-ins)
  • This tool works with any theme and operates with a drag-and-drop system

2. Where to Find Thrive WordPress Themes

Thrive WordPress Themes

Photo credit to Agape3 Business Services

Thrive WordPress Themes hosts an excellent array of features that are ideal for many small business owners. Besides offering strictly themes and plug-ins, they also showcase awesome tools that aid business owners in marketing and monitoring their business presence online.

With so many different features that work so well together, Thrive WordPress Themes is an exceptionally hard service to beat. Let’s take a closer look at the benefits they provide here:

  • Thrive Themes. The WordPress themes provided by Thrive are excellent, attractive, and suitable for any business website. These themes are fully customizable with all other Thrive features.
  • Thrive Leads. The drag-and-drop builder creates any type of lead generation form and builds it into the design of your website, and you can change them up any time you like. A/B testing options and different forms for different visitors are available. There are many templates available to choose from also.
  • Thrive Quiz Builder. Create quizzes and interact with your customers, gather information, and draw the customer closer to your business with these important and useful tools. They provide easy-to-digest reports, increase traffic, and help build laser-targeted opt-in email lists based on quiz results.
  • Thrive Ultimatum. Get customers to sign up for your special promotions by offering limited edition or time-sensitive deals on a wide variety of items such as coupons, courses, and much more. Make people take your offer through a fear of missing out on the opportunity.
  • Thrive Ovation. This set-and-forget testimonial system publishes outstanding reviews from your real customers all over your site and refreshes them periodically.
  • Clever Widgets. The widget collection optimizes customer interaction and engagement.
  • Headline Optimizer. This feature uses testing, not guesswork, on content headline creation. Replaces your blog and other content headlines with winning ones.
  • Thrive Apprentice. Create awesome-looking courses as lead magnets or paid courses that seamlessly integrate with the rest of your website, right from your dashboard.
  • Thrive Comments. Use social media and commentary to your advantage and harness the power of the comment with features like up and down voting and after-comment features.

These features are just some of what Thrive WordPress Themes has to offer in the way of optimal features that benefit you and your business, and if you visit their website, you can learn all there is to know.

3. Where to Find MyThemeShop WordPress Themes

MyThemeShop WordPress Themes

Photo credit to MyThemeShop

Premium WordPress themes from MyThemeShop have powered over 400,000 customers so far and counting. The motto at MyThemeShop is “The perfect solution for ANY online presence.” There is a huge assortment of available themes and many different key features that make this theme provider an ideal choice for almost any individual or business who needs an attractive, functional website.

Some of the features this theme provider offers include the following:

  • Lifetime use and access included
  • Installs easily in one click
  • Get updates with one simple click
  • Constant, reliable 24/7 customer support included
  • Search engine optimization (SEO)
  • High-definition video tutorials
  • 30-day money-back guarantee

A selection of different themes that are popular choices for many of their customers include:

  • Business themes
  • Blog themes
  • Magazine themes
  • WooCommerce themes

Some of the different types of popular plug-ins that are used on websites built with MyThemeShop Themes include:

  • WP Review Pro. Manages reviews on your website.
  • WP Quiz Pro. Creates different quizzes and manages their use of your website.
  • WP Subscribe Pro. Manages the email subscription list for your website.
  • WP Notification Bar Pro. Handles the notification functions built into your website.
  • WP Mega Menu. This will optimize the functionality of your navigation system.
  • WP Tab Widget Pro. This plug-in adds widget functionality to your tabs.

MyThemeShop Premium WordPress themes are built with responsive characteristics, which means they will perform as effectively on mobile devices as well as PCs. Responsive websites are crucial to the success of any website in the current marketplace, as people often use their smartphones to conduct business on the internet or gather information. Other devices such as tablets are also optimized for use with a responsive theme design.

MyThemeShop has an awesome array of other valuable features, including:

  • Excellent User Experience. MyThemeShop has done all the legwork to free you up to do what you need to do the most, and that is published killer content.
  • Knowledgeable, Devoted Support. The customer service at MyThemeSHop never treats you poorly. You are a valued customer, and they treat you like one.
  • Super-Fast Load Times. A quick loading website is indispensable in today’s lightning-quick world. The themes at MyThemeShop are designed for rapid loading, and this prevents customers from bouncing from your site.

MyThemeShop is one of the better theme shops online and offers many more features than those listed here. For a comprehensive evaluation of their service and products, visit their website.

4. Where to Find StudioPress WordPress Themes

StudioPress WordPress Themes

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StudioPress is one of the best WordPress theme companies you can find online. They offer a high-end WordPress theme experience to those who need a superior website in terms of style and performance.

The robust features of StudioPress premium website themes are based on the Genesis framework, which theme users must have to get started. This advanced framework allows you to execute a professional design from the ground up, especially useful to industry developers and designers who need a hands-on, expert design platform.

You will find that StudioPress is not for amateurs or DIY website builders, and the customization and use of their products and services are best done by designers and developers with exceptional skill and experience. They provide products and services in the following main categories:

  • WordPress Hosting. They host websites at affordable rates.
  • Premium Themes. They offer a huge assortment of stunning, industry-leading WordPress themes that are fully functional and highly robust.
  • The Genesis Framework. Use of the Genesis framework allows for sophisticated and beautiful website design, creation, and management.

StudioPress premium WordPress theme service plans include important items such as the following:

  • Sucuri security monitoring
  • Automatic Genesis and WordPress updates
  • 25 pre-installed themes with unlimited use
  • Pre-installed Genesis framework
  • Fully pre-installed WordPress
  • Content and SEO creation tools
  • Automatic daily backups for your protection
  • No hidden fees
  • No traffic limits
  • One-click installation of themes
  • One-click SSL setup through Let’s Encrypt
  • Industry-leading WordPress managed to host
  • Easy, simplified 6-step setup

Pricing for the StudioPress plans are surprisingly affordable and within reach of just about anyone with professional skills. This site is not for novices or those without experience and knowledge in WordPress theme customization, design, or development.

There are three levels of plans available:

  • Level 1 – Content
  • Level 2 – Commerce
  • Level 3 – Synthesis

The prices for these plans range from just over $24 to $41 per month with no hidden fees. One thing to feel good about with StudioPress is if your traffic and customers exceed what is allowed in your plan, they won’t nickel and dime you to death. Instead, they will let you know what kind of potential increase in bandwidth you will need. There are never any surprises with fees or billing with StudioPress.

If you are interested in StudioPress, you can find out more about their world-class products and services by visiting their website.

Key Takeaways to Remember

These different premium WordPress theme providers all operate slightly differently from each other and offer different features, plans, pricing, and services. Each of these WordPress theme providers offers great products and services, some of them ideal for DIY designers, and all of them offer features that make them excellent choices for professional designers or developers. You will find something you need in at least one of these sites no matter who you are.

The Top 4 WordPress Analytics Solutions

WordPress Analytics Solutions

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If you own or manage a WordPress website, chances are you would be real interested in the performance and results of your site, as most people are in your position. The process of measuring, testing, and developing the relevant performance data for your website is known as analytics.

Everyone wants their website to get them more clients, leads, or sales. There are lots of strategies and methods to use to achieve these goals, and one indispensable tool in your arsenal should definitely be a good WordPress analytics tool.

WordPress analytics tools measure and test all kinds of different data about the performance of a website and perform an analysis that can be used in real time to improve the results for the website owner and their business.

By analyzing this data, all kinds of different steps can be taken to test various aspects of websites and create improvements, and ultimately increase items like website traffic, customer conversions and retention, and sales.

This process of refinement can take time and money but will pay off handsomely in the long run for most businesses. In order to perform this analytics, certain services are used.

The Top 4 WordPress Analytics Tools Available

We developed a list of the top 4 WordPress analytics solutions that work best at achieving better overall results for website owners and their businesses. Let’s take a look at these here:

1. Google Analytics 

WordPress Analytics Tools Available

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Google Analytics is the premier analytics tool in current use today. Google Analytics hosts an extensive and all-inclusive library of features for every known data analysis area in common use. This is the tool most website administrators use to find facts about their website and dig deep into the information Google uses to track customer behavior and website performance.

Google Analytics has a robust set of important features that track the following:

  • Bounce Rate. When people come to your site and immediately leave soon after they get there is known as a “bounce.” The bounce rate is based on how many people bounce from your site versus the number of people who interact and actively engage with your website. Google Analytics tracks user behavior and lets you know your bounce rate, so you can make adjustments to make your site more appealing and increase conversions and sales.
  • Attribution. This tool lets you know which channels on your website are working well to convert web visitors into customers. This helps track down the channels that work well and gives you information as to where to improve.
  • Traffic Sources. Google Analytics helps you track which traffic comes from either paid or organic sources, allowing you to decide which is working better. The data can also assist you in marketing campaigns, how to improve conversions, and where best to spend your marketing dollars.
  • New Markets. This tool tracks behavior in various locales and geographies and can help you find new places to sell your products or services by tracking the location of visitors who show key interest in your website.
  • Effective Content. This tool will help you track results from content you use to generate traffic to your site and how well it converts. This aids in testing out different content to find which is most effective.

You can set up Google Analytics on your website using a few basic steps. Here they are in order:

  • Sign into Google Analytics using a Google account. Create a Google account if you don’t already have one.
  • Click the Admin button on the bottom-left sidebar
  • Create or select an account
  • Click the dropdown menu to create a new property
  • Click on “website” and add the URL and website name
  • Choose the correct industry your website belongs to
  • Pick your time zone
  • Click on the “get tracking ID” button
  • Install the generated tracking ID on your website

There are also three other major functions of Google Analytics that users should keep in mind when using the tool.

  • Acquisitions Tab.  On the left sidebar, there is a tab labeled “acquisitions.” It monitors your website’s traffic sources (organic searches, channels, and referrals).
  • Custom Reports. This feature allows you to customize your reports and add different metrics that are not available by default. This is very valuable when tracking all kinds of information that Google Analytics processes in conjunction with other features.
  • Social Settings. You can use this feature so Google Analytics can give you insight into your use of social media.

2. Crazy Egg

Crazy Egg Analytics WordPress

Photo credit to Better User Experience

This is an awesome service that does an excellent job of analyzing information about user behavior and can give you extremely valuable information to help fix problems, make what works work better, and test out new ideas easily.

CrazyEgg is running and working on almost a quarter million websites currently and is recommended highly by many of their users. They have a selection of proprietary features that work together to form a seamless experience for your users and help you develop your website into a smooth-running machine.

Some of CrazyEgg’s available features include the following:

  • HeatMap. This feature graphically illustrates user behavior by representing the points where users click on the pages of your website using tiny dots that show where the real physical action is on the site. This enables you to see what areas users are using most.
  • Confetti. This feature shows you where your visitors are coming from and provides key marketing information to pinpoint which works the best to draw in the most valued customers. This feature also helps you plan out how you spend your marketing budget and ultimately tells you what does and does not work in your marketing campaign. This saves you money by eliminating ineffective marketing.
  • Scrollmap. Content is crucial to your business as it drives customers to buy your product or service. This tool shows you the content on your website that matters most to customers – the content they are most engaged in – and helps you create content that works effectively and creates more conversions.
  • Visitor’s Journey. With this tool, you can track exactly which pages your visitor’s view and how they navigate through your website, which can help you create a better website over time that is more responsive to customer’s behavior and will drive more conversions.
  • A/B Testing. This feature lets you test out different strategies on your website, like different blog posts for example. This can help you determine what content is working well and replace content that performs poorly.

CrazyEgg sets up easily and has more features as well. If interested in seeing how it works, visit their website to get a heatmap of your website free of charge.

3. KISSmetrics

KISSmetrics WordPress

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KISSmetrics is a widely used analytics solution and helps businesses understand the entire customer lifecycle, which is key to increasing traffic conversions and generating more sales.

The data collected and used by KISSmetrics can help your business do several keys things to improve performance. Let’s take a closer look at these:

  • Drive Engagements. With KISSmetrics, automated behavioral engagements are sent to visitors at the exact right time to help them move to the desired direction you want them to go. This method helps you get your visitors to behave in ways that increase conversions and interact more positively with your website.
  • Retain More Customers. Loyalty grows in a customer when they get what they expect and their needs are met. This is key to retention, often known as repeat business. Value drivers are measured that tell you exactly how satisfied customers are, which can give you insight into how to better market to them.
  • Increase Conversions. Last but not least, the tools used by KISSmetrics help you understand fully what is and is not working on your website to boost conversions and increase your profits.

Also included in the KISSmetrics service are free growth tools that will aid you in using data to grow your business and become more profitable. These growth tools include:

  • Campaign URL Builder. Add UTM parameters easily to your website URL and copy them for use in marketing campaigns. This will let you accurately track performance data on all of your marketing campaigns.
  • A/B Significance Test. This advanced calculator assists you in determining how effective your A/B testing is, giving you accurate information you can use to improve the performance of your website and increase conversions.

KISSmetrics has a standard onboarding service package with a host of features available. See more about how to sign up with KISSmetrics by visiting their website.

4. Piwick

Piwik WordPress

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Piwick is a comprehensive service that lets you optimize your website’s performance in several key areas ideal for marketing purposes. There are some great features working together available when using this service, and your bottom line should definitely improve by using Piwick.

Let’s take a peek at what Piwick offers their clients:

  • Web & App Analytics. Data is owned 100% by the website owner. Collect data about the behavior of your website visitors. Access raw data and get reports on all data on your website. Piwick offers full privacy compliance (HIPAA and GDPR).
  • Personalization. Create personalized banners and ad placements based on data collected and analyzed by Piwick. Run non-intrusive pop-up campaigns to increase conversions naturally. This includes a large library of pop-up templates.
  • Customer Data Platform. Build audiences with precision based on behavioral data. Segment activation is done through retargeting and personalization.
  • Tag Manager. Manage tags and pixels across hundreds of websites. Piwick offers a simple integrated platform and UI, enterprise-level configuration and deployment, and 24/7 training and support.

Piwick services are based on-premises and on the cloud, and privacy controls are in place that assures you of 100% legal privacy compliance. Several pricing options exist for Piwick and Piwick Pro levels of service. Learn more and get an instant quote by visiting their website.

What to Remember About WordPress Analytics Solutions

Remember that every website and business have different needs. Each WordPress analytics provider has different features, solves different problems, and offers their own unique solutions.

By taking the time to educate yourself on analytics as a business owner, even if you are not technologically savvy, is a step you should take before making an investment in an analytics platform.

You need to get the service that is right for you. A lot depends on the size and nature of your business. Your choice in analytics services will be an important one, so get all the facts before you dive in. If you have questions about a particular service, call the company or contact them through email and you can have what they provide explained to you in depth.

It would be a wise idea to get in contact with all of these companies, or better yet get a website design or internet marketing consultant advise you on how to proceed. You should have a good marketing plan in place that is in sync with your business goals before you make an investment in website analytics.

If you do these things, you can develop an action plan and get the analytical solutions that are going to make the difference for you and your business.

The Top 4 Best Ways to Monetize Your WordPress Blog

Ways to Monetize Your WordPress Blog

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There are over 150 million blogs on the internet today. Many of those use WordPress as their content management system (CMS).

Anyone can create a blog. It’s not that hard. But building a profitable blog takes a lot of work and perseverance. And a crucial part of that involves figuring out how best to monetize your WordPress blog.

One of the most common and puzzling questions beginning bloggers have is “how do I monetize my WordPress blog?” The answer to this question varies. While there’s not necessarily a single correct answer, we have parsed out a few of the best ways to monetize your WordPress blog here.

Details About the Best Ways to Monetize Your WordPress Blog

Opinions differ widely when it comes to the best ways to monetize your WordPress blog.

The best decision has a lot to do with how experienced a blogger you are, what your niche is, and you who your audience is. This review assumes that you don’t have a lot of experience in monetizing your WordPress blog (If you did, you probably wouldn’t be reading this).

There are many ways to monetize your WordPress blog. When you really hit the big time, you might find additional ways of monetizing your WordPress blog that go beyond these more traditional methods.

Those just starting out will likely find methods like affiliate marketing and WordPress advertising plugins to be the most effective. On the other hand, those who have more experience and an established audience may prefer using Google AdSense and sponsored blog posts in addition to the other two methods.

WordPress Affiliate Marketing

WordPress Affiliate Marketing

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Affiliate marketing is one of the most popular ways to monetize your WordPress blog. Affiliate marketing involves placing advertisements for another company’s product or services on your site. When someone makes a purchase after clicking on the affiliate link on your WordPress blog (usually within 30 – 60 days), you receive a commission on that sale.

WordPress Affiliate Marketing is beneficial for both customers, companies, and bloggers. Customers (your readers) can find products that are relevant to their needs while they are reading your content, which must also be relevant to the products offered by your affiliate partners.

The companies that sell those products get free advertising until someone makes a purchase, at which point they pay you a commission based on the sale. Bloggers, of course, benefit from receiving the commission.

The key to being successful in affiliate marketing is having great content. What does great content look like? There are many factors to consider, but here are a few of the most important ones when it comes to WordPress affiliate marketing:

  • Blog posts must be well written and formatted properly. Do your research and provide high-quality links that readers will find useful. Make sure your content is structured well for the average internet user – shorter paragraphs and sentences, fewer big words, and lots of images. Embedding social media posts or YouTube videos can also help to make your content more engaging.
  • Your content must be relevant to the affiliate marketing product you’re trying to sell. If your blog is about gardening, you won’t have much success selling electronics. In this respect, Amazon affiliate marketing for WordPress is great in that their ads are programmed to show products that are relevant to the content on your page. An algorithm (computer program) scans your content and selects products based on the words it contains (it’s scary accurate, too!)
  • Keep in mind search engine optimization (SEO). There are entire books written on the subject of SEO. There are also many WordPress plugins dedicated to helping bloggers with the SEO aspects of their content. The most basic element involves using keywords that your readers might be searching for.

Perhaps the most important aspect of monetizing your WordPress blog, in general, is selecting a specific niche. Pick a topic and stick to it. All the content you publish should be related to your niche in some way. Pull people in and make sure they have a good reason to stick around. Having a niche to keep yourself grounded in is the most fundamental factor in accomplishing this.

WordPress affiliate marketing involves learning to cater the affiliate product to your niche. You must learn about the products someone interested in your niche might be most interested in.

What would they be most interested in buying after searching for the information on your site? What do you know about the kind of person who would have conducted such a search in the first place? Based on this information, you can begin to determine what kind of products you should include in your affiliate marketing.

Google AdSense for WordPress

Google AdSense for WordPress

Photo credit to WordPress Tutorials

Google AdSense in WordPress is perhaps the simplest way to monetize your WordPress Blog. It simply involves placing an ad banner on your site. To do this, all you have to do is copy the HTML code provided by Google AdSense and paste it into a widget on your WordPress blog. You get paid according to how many clicks your ad banner generates.

This method of monetizing your WordPress blog requires you to first create a Google AdSense account. In your account, follow the instructions to create an ad and generate the HTML code. This is the code you will copy and paste into a “custom HTML” widget on your WordPress blog.

In your account, you will be provided with numbers and line graphs showing how well your ads are doing both individually and collectively. At first, you will only be collecting pennies. Google AdSense requires quite a bit of traffic coming to your blog in order to be profitable.

For more comprehensive control of ad placement and more detailed tracking of ad performance, you can use a WordPress advertising plugin that supports Google AdSense.

WordPress Advertising Plugins

For WordPress bloggers who host many different ads on their site from a variety of advertisers, WordPress advertising plugins can come in handy. WordPress advertising plugins offer a variety of management and customization options for the advertisements you host on your WordPress blog.

For example, some of these plugins let you conduct A/B split test runs. An A/B test run cycles between two different ads – ad “A” and ad “B” – and tracks their performance. Over time, you will learn which ad brings in more revenue. This is valuable information that can be one of the best ways to monetize your WordPress blog.

There are WordPress advertising plugins for both of the monetization methods previously mentioned as well.

WordPress Advertising Plugins

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Sponsored Blog Posts

Sponsored blog posts are a great way to monetize your WordPress blog. Doing a sponsored post means that someone pays you to write about their product or service and provide a link back to their site. It’s similar to affiliate marketing but in a much more direct way.

Rather than writing content and having ads that are related to it, a sponsored blog post gets specific and points readers directly to a site where they can make a purchase. This often comes in the form of a product review or detailed post describing the need that a certain product fulfills and why it fulfills that need well.

However, this works better for well-established blogs. The reason is that you won’t have a lot of offers for sponsored blog posts until you have a sizable audience. And gaining a large audience takes considerable time – often at least one year, if you’re lucky and work hard enough. Although it’s still feasible to use sponsored blog posts as a way to monetize your WordPress blog even if your blog is not hugely famous yet.

If you can prove that you have a following that is engaged with you, you may still be able to get some sponsored blog posts even if your readership is still relatively small. For example, a blog with 1 million monthly readers may not have the same opportunities for sponsored posts than a blog with 5,000 readers who are all actively engaging with the blog and making purchases because of its content.

You can do sponsored blog posts one of two ways: either you reach out to the company or they reach out to you. Obviously, not many credible companies will reach out to you until your blog has a community built up around it. But you can still reach out to companies that have products relevant to your niche.

WordPress Advertising Plugins

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Buyer’s Guide

This should be enough information to help you better understand what to look for when making a decision about how to best monetize your WordPress blog.

In our view, WordPress affiliate marketing is the most effective way to monetize your WordPress blog, assuming you are just starting out. Keep in mind that there is no universal solution to monetizing your WordPress blog, however.

Sponsored blog posts are good options for better-known bloggers. But even then, they won’t always provide the same steady revenue stream possible that affiliate marketing makes possible. Sponsored posts might be best used in conjunction with Google AdSense or affiliate marketing programs.

Best Ways to Monetize Your WordPress Blog Summarized

All in all, these are some of the best ways to monetize your WordPress blog. Out of all the possible monetization methods for a WordPress blog, these four will be the most beneficial for most bloggers.

WordPress affiliate marketing is generally the easiest way to create a revenue stream with your WordPress blog. There are a number of plugins for this, yet plugins are not always necessary. Using affiliate marketing programs provided by companies like Amazon and eBay is a common method.

Google AdSense for WordPress is probably the single most common way that people aim to monetize their WordPress blogs. It’s also the simplest. All you do is place an ad banner in a widget on your site and wait for clicks. Because the rate-per-click is so low, this is better suited to bloggers who have a lot of traffic.

WordPress advertising plugins exist for both affiliate marketing and Google AdSense. As mentioned, you don’t have to use plugins for those methods. But WordPress advertising plugins exist for countless other methods as well.

Sponsored blog posts work well for bloggers who already have an audience. The greater your audience, the higher a price people will generally be willing to pay for you to sponsor their posts. They will want you to include a link back to their site so readers can purchase one of their products or a product from one of their affiliates.

These are the 4 best ways to monetize your WordPress blog. For bloggers who are just starting out, WordPress affiliate marketing and WordPress advertising plugins are probably the best ways to go. Once you have a sizable, dedicated audience within your niche, you can focus more on Google AdSense for WordPress along with sponsored blog posts. Of course, you can continue using the other methods as well.

The 4 best ways to monetize your WordPress blog will be most effective when used together. No single method can be said to be superior to the others in all cases. It depends on the situation. But out of the myriad ways possible to monetize your WordPress blog, it will be hard to go wrong beginning with one of these four.

5 Reasons to Provide Auto Updates for your Premium WordPress Themes & Plugins

WP Updates helps you provide auto updates for your WordPress themes and plugins. But why should you even consider providing auto updates for themes and plugins? Well here are five simple reasons.

Easy Distribution of Updates

This is the most obvious reason for providing auto updates for themes and plugins. You’ve made an update to your plugin and you want your customers to upgrade so they can get the benefit out of your new features, bug fixes etc. If you don’t provide auto updates, this can be a nightmare process. You have to manually collect the email addresses of your customers, then bulk email them telling them an update is available. Then they have to manually go somewhere to download the update, then manually upload & re-install the new plugin in WordPress, and so on.

Not really an ideal workflow. When you provide auto updates, distributing updates becomes as simple as uploading a file on WP Updates, and customers can then “one click” update in WordPress. How easy is that compared to what you had before!
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