Both Shopify And WordPress Are Usefull For Ecommerce, But Which Is Right For You?

Image source: flickr

In the digital era, e-commerce is growing at a significant rate as many entrepreneurs hope to develop their businesses online.

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If you're promoting an online business, choosing the correct platform for advertising your products is essential.

There are many hosting mediums to choose from; this article will investigate each of these platforms, particularly comparing Shopify vs WordPress and other web hosts, like Ecwid and 3DCart.

What Is Shopify?

Shopify is an e-commerce platform: one of the most well-used ones, trusted by over 800,000 businesses. Shopify has a great reputation as a website builder and it offers convenient integration with social media outlets for spreading your brand. Shopify comes with a free two-week trial and unlimited product limit.

Platform Specs

shopify logo

Image source: flickr

Shopify offers plenty of resources for new business owners. It includes a user-friendly interface, SEO tools, and product management.

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Other tools include brand name generators, logo designs, and detailed tutorials in the form of webinars and videos: all on starting and growing your business.

Some options require a premium plan to access, but because of Shopify's varied resources, it is ideal for small business owners.

Pricing

Pricing for Shopify on their website can be around $9 per month. You can purchase a plan on the Shopify website: www.shopify.com.

Shopify Vs WordPress And Other Online Platforms

Pricing for Shopify on their website can be around $9 per month. You can purchase a plan on the Shopify website: www.shopify.com.

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We picked a few similar e-commerce hosting platforms available on the market to see how they compare to Shopify.

  • Shopify
  • WordPress
  • Ecwid
  • 3DCart
  • List Element


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Shopify


Shopify has a great reputation as a website builder and it offers convenient integration with social media outlets for spreading your brand. Shopify comes with a free two-week trial and unlimited product limit.

Features (4 out 5 stars)

User Friendliness ( 5 out 5 stars)

Help and Support ( 5 out 5 stars)

  • where to find
wordpress icon

WordPress


Another respectable web hosting platform is WordPress, powering a quarter of all websites worldwide. In particular, the WooCommerce extension goes a long way with WordPress. WooCommerce is the current leader in e-commerce with its powerful features, easily managed system, and no additional fee beyond the WordPress subscription.

Features (5 out of 5 stars)

User Friendliness ( 4 out of  5 stars)

Help and Support ( 3 out of 5 stars)

  • where to find

Ecwid


eckwid website

Image source: eckwid

If you have ever needed to transfer your business from one platform to another, Ecwid offers the most convenient way to do this. Ecwid has served millions of businesses and continues to grow at an exponential rate. Best of all, this service is completely free with no subscriptions needed. Premium tiers exist that provided additional features.

Features (3 out of 5 stars)

User Friendliness ( 5 out of 5 stars)

Help and Support ( 3 out of 5 stars)

  • where to find

3DCart


This web hosting medium provides excellent e-commerce tools for entrepreneurs. Like Shopify, 3DCart comes with a two-week trial period and doesn't charge for registering a domain.

Features (5 out of 5 stars)

User Friendliness ( 5 out of 5 stars)

Help and Support ( 5 out of 5 stars)

  • where to find

Conclusion

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After comparing Shopify vs WordPress and the other web hosting platforms, we have determined that certain products cater better to different online entrepreneurs.

New Businesses

Top-of-the-Line Businesses

Company Development

Our Verdict for Shopify: ( 4 out of 5 stars )

Icon source: flaticon

How to Change and Customize your WordPress Dashboard Login

Businesses love WordPress.

For many businesses, the flexibility and power provided by WordPress helps them accelerate their company and land new work. With the themes used in WordPress, you can quickly change the design of your site. Need more power and functionality? Plugins allow you to update functionality without using a programmer, developer or having any knowledge of coding.

WordPress is a proven system that works. After all, it’s used by more than 30% of all websites around the world.

As flexible and friendly as WordPress can be, the WordPress dashboard login is one area that frustrates users who want to customize the experience.

Not to worry, we have a few ideas you can use to update the generic WordPress dashboard login.

A Closer Look at the WordPress Dashboard Login

dashboard

The WordPress dashboard login is the first screen users see as they log into the administration area of your website or blog. This area is also known as the WordPress administrator dashboard.

The easiest way to log into the WordPress dashboard is to add /wp-admin to your site URL. For example, if your website is mywebsite.com, then to access the WordPress dashboard login screen you will simply use mywebsite.com/wp-admin. This will take you to the standard WordPress dashboard login screen for the site.

The standard login screen for WordPress is generic for all sites. The WordPress logo is at the top. There are fields for your Username and Password, as well as a button for Remember Me. You can also access functionality to recover a lost password.

Because this screen is standard for everyone using the dashboard in WordPress, many companies seek options for customizing it. They’d like to brand the site not only for visitors, but employees as well. We’ll look at a few ways you can make the WordPress dashboard login your own.

Please keep in mind, the credentials you use for the WordPress dashboard login are not the same as your cPanel credentials unless they are set to be the same.

Customizing and Modifying the WordPress Dashboard Login

changing dashboard theme

We’ll be using the functions.php file to modify the dashboard login. We don’t normally suggest this, because any modifications will be lost anytime you update WordPress.

However, the only other way to modify the WordPress dashboard login screen is by creating a custom WordPress plugin. Currently, WordPress doesn’t offer themes to modify dashboard login.

To get started, you’ll need a custom CSS folder. In the folder, you can add new PHP code to make modifications to the WordPress dashboard login. You can find samples of the code used in the WordPress Codex

Here are four sample modifications you can make to your WordPress dashboard login.

Create a Folder for WordPress Dashboard Login Modifications

You’ll need to create a new folder in your site’s WordPress theme’s folder. Add the folder and call it “dashboardlogin”.

Next, inside of the folder create a new .txt file and name it, “dashboard-login.css”.

Let WordPress know to load the new CSS file. You can do this by adding a redirect to the “dashboard-login.css” to the functions.php fiel in your current theme. Again, look in the WordPress Codex for a copy of the latest code for each of these modifications.

Replace the Background for the WordPress Dashboard Login

You can also replace the generic white background for the WordPress dashboard login with a custom image. This can be done by adding your own background image URL to the “dashboard-login.css” file in your theme.

Keep in mind, you will need to position the image as your background before finishing the work.

Replace the WordPress Logo

You can easily replace the WordPress logo with your own by adding an image URL to the “dashboard-login.css” file.

You’ll need to save the logo file in the /dashboardlogin folder you created, and where your custom .css file is stored.

Update the WordPress Dashboard Login Logo URL

Even though you’ve replaced the WordPress logo with your own logo, the link for the logo is still pointed to wordpress.org. You need to update the code to redirect the link on the logo to your own site.

You can select the site the logo redirects to and the alt text. This could be the site managed by the WordPress Admin dashboard, or a company intranet (if you have outside access to the internal network). The choice is yours.

Other Options for a Custom WordPress Dashboard Login 

As easy as it is to use these options to customize your WordPress dashboard login, not everyone will be comfortable making changes to the code.

Before you get started, you may want to reach out to a WordPress developer for help or look at purchasing a premium WordPress plugin with options for customizing the WordPress dashboard login.

Good luck!

 

What is the Best WordPress Ecommerce Plugin for your Online Business?

For entrepreneurs and businesses who want to start selling a product or service in the internet, WordPress is a great way to start your online store.

WordPress is a content management system (CMS) used by more than 30% of the top websites. It’s the most popular website management system in the world with good reason. WordPress uses a web template system and a plugin architecture that makes it easy to build your own system and add the features and functionality you need.

For businesses, you spend less time and resources building a website, and more time building your business.

Finding success selling online, or ecommerce, requires more than a great product, you need the right tools. We’ll look at what you need in a WordPress ecommerce plugin, and then show you our pick for the best WordPress ecommerce plugin.

What to Look for in WordPress Ecommerce Plugins

Ecommerce plug ins

Ecommerce, or “electronic commerce” is buying and selling items, both physical and digital, online. It’s a rapidly growing business, as many are turning to the internet for shopping rather than brick and mortar stores.

Just like a physical store, successfully selling a product requires more than a shop. While website management systems like WordPress can help a company put their product on the internet, there are a few other items to consider before you launch your business online:

  • Payments: No matter what you are selling, your customers need a way to pay. Electronic payments eliminate the need for mailing checks and money and provide more security for you and your customers.
  • Product Display: You’ll need a system that connects, or integrates, with the other system you’ll be using to sell your product. This includes your WordPress website. For example, when someone selects a product on your website, the integration should initiate the process in the WordPress ecommerce plugin to complete the transaction.
  • Managing Inventory: Just like a brick and mortar store, you need a way to accurately manage your inventory. For physical products, this may work like a warehouse management system (WMS). For digital products, such as a subscription, you’ll need a platform to safely control and manage use.
  • Shipping and Delivery: Once a customer purchases your product, you need an efficient way to deliver it to them – a fulfillment process. Even for online products, you need a delivery mechanism.

WordPress ecommerce plugins should manage these core requirements, in addition to the other requirements you have for your business.

The Best WordPress Ecommerce Plugin

As more customers look to the web for shopping, and businesses reach out to those customers to sell products, software companies will provide options for WordPress ecommerce plugins.

Many ecommerce plugins target niche markets. They offer specialized functionality to differentiate themselves from the competition. Due to this specialization, and the inability of many WordPress ecommerce plugins to integrate with other systems or support the evolving needs of online business, we selected WooCommerce as the best WordPress ecommerce plugin.

Benefits of WooCommerce, Best WordPress Ecommerce Plugin

WooCommerce was purchased by Automattic, the company that owns the WordPress blog hosting service in 2015. Since then, the company has continued to support the plugin addons, themes, and a deep connection to the WordPress platform.

It has become most widely used WordPress ecommerce plugin, with a passionate developer and user community that continues to push and improve the product. Here are three critical reasons you should use WooCommerce:

1. Flexible Options for Ecommerce Transactions

woo commerce

WooCommerce supports not only physical sales, but also digital products and downloads. The software offers a complete inventory management system to handle physical products and includes integration tools for download options. WooCommerce even includes support and functionality for affiliate and external products.

2. Rich Support and Integration with WordPress

WooCommerce WordPress Graphic

Adding new features or looks for your ecommerce site is easy with WooCommerce. With hundreds of themes and extensions available for WooCommerce, and more are being added almost daily, you can find exactly what you need. Updates for WooCommerce are centered on WordPress, so you know the product will continue to support WordPress in the future.

3. Extensive Product Support and Documentation

WooCommerce support

If you have a problem or need help with WooCommerce, support is never far away. In addition to a supportive community of users and developers, WooCommerce offers an entire library of online documentation, as well as a help desk, ticket system and contact information.

Getting Started with WordPress Ecommerce Plugins

There are no WordPress ecommerce plugins currently on the market that offer the mix of functionality, support and flexibility that WooCommerce does.

Even so, WooCommerce may not be the best solution for every business.

Determine your requirements before selecting your ecommerce plugin. Identify what your top priority will be. Use those requirements as the basis for your selection process. You may find a product that meets your needs better than WooCommerce.

 

Adding Google Analytics to WordPress

how to add google analytics to wordpress-google analytics logo

Adding Google Analytics to WordPress

Whether you’ve got a blog, a personal website, a hobby website or an online store/e-commerce site, it’s understandable that you’d want to avail yourself of the tools and insights that Google Analytics can offer.

It can lend valuable insights into how users interact and behave on your site and can be crucial to a site’s success. Let’s take a look at how to integrate Google Analytics into a WordPress site, and how to add Google Analytics to WordPress.

Getting Google Analytics

Google Analytics is absolutely key to hosting and running a great website. The feedback you can mine will shape and revolutionize your content!

Learn more about Google Analytics and what you can gain by utilizing this amazing tool below.

Who Are Your Site’s Visitors, And Why Should You Care?

A great starting point is to ascertain where your visitors are located and what browser they used to visit your site. Did they use a mobile or a tablet? Did they have Flash or JavaScript?

Even knowing the user’s screen resolution can be useful – if they’re on a 1280 screen resolution, you can make sure your design is a good match for that resolution or smaller.

While your visitors are there, what are they doing?

What’s the amount of time spent on each page, what’s the path they take to get from one page to the next, how long do they visit the site and what percentage of users leave the site on the first visit (bounce rate)?

Are your visitors coming from search engines, referral links from another site or direct links? If your site’s users are coming from social media such as Facebook, it behooves you to incorporate some exclusive Facebook content on the site.

If users are coming from another website that has a link to your site, consider ways to partner with that site, such as an exchange of guest posts or other ways to connect.

Once you know how to add Google Analytics to WordPress, you’ll have access to all this data.

How Do People Interact with Your Site?

This is another important consideration for any website, and a good reason to learn how to add Google Analytics to WordPress.

One of the best features of Google Analytics is the ability to run split A/B tests that randomly route users to alternate versions of your site or alternate pages. These content experiments help you keep your finger on the pulse of your users and understand what will and won’t work to meet the expectations you’re hoping for.

Once you learn how to add Google Analytics to WordPress, you’ll have the ability to access this kind of information and insight and answers to these questions means that you can cut the guesswork out of the process, focus on things that matter and concentrate on how to improve your site and users’ experience when they land on it.

So, Here’s How It’s Done

Now that we’ve laid down some pretty solid reasons for using Google Analytics in conjunction with your WordPress site, here’s a bit of the nut and bolts of how to actually bake it into the cake and make it happen.

Ready? Here’s how to add Google Analytics to WordPress

  • Go to the Google Analytics Signup Page and create a Google Analytics account. You can sign in with your Gmail account credentials, and you’ll then be directed to a screen where you can sign up for a GA account.
  • Next, you’ll be asked to choose between a website or mobile app – make sure you select “website” on this page. There will be an entry for the account name, website name, URL, country and time zone. You should have a Google Analytics profile name for the website that you can claim as an account name. Google will offer a Get Tracking ID button as well as Google Analytics terms of service (click “agree” on that).
  • Next, Google will present you with a Google Analytics tracking code. You can copy this code and enter it in your WordPress site.

MonsterInsights is the most common Google Analytics plugin for WordPress and is used by over a million websites, including sites like Bloomberg, Zillow, and PlayStation.

To add Google Analytics to WordPress you can choose from a free or premium version – all you need to do is install and activate the MonsterInsights plugin. You’ll then see a new menu item labeled “Insights” on your WordPress admin menu. Go to Insights > settings to configure and customize this plugin.

Click on Authenticate with your Google account button and GA will be connected with your WordPress site. Go to the Google Analytics page and you will be asked to sign in, then asked to allow MonsterInsights to access your GA account.

Google Analytics and the Long Game

how to add google analytics to wordpress- google analytics logo

There are other methods and schools of thought on how to add Google Analytics to WordPress, but we’ve touched on one of the easiest and most popular here.

Remember that any Google Analytics data will be the long game, regardless of how much traffic your site receives.

Any changes you make may take as long as 30 to 90 days before they move the needle in GA, but with GA installed in your WordPress site, you can at least start gaining some valuable insights and information on how your site performs and how users behave when they explore it.

Wix vs WordPress: What’s the Difference

wix vs wordpress - WordPress vs wix logo

Wix vs WordPress: What’s the Difference

When it comes to web publishing solutions and platforms, there are dozens of options available.

Of all the solutions out there, though, the pure simplicity of Wix and WordPress has made them two of the most popular around. Like with any head-to-head comparison, there are going to be devotees on both sides of the issue, each staking a claim to the best product.

We don’t want to get into that territory in this Wix vs. WordPress discussion – instead, we’re going to lay out the pluses and minuses of each platform so that you can get a clear picture of why they’re both favorable, but just for different purposes.

We’ll also try to keep technical jargon to a minimum, instead focusing on the strengths, weaknesses and unique features that each has to offer.

So, let’s break it down a bit:

Wix vs WordPress 


Every generation of web tools gets a little more intuitive and easier to use, and Wix and WordPress are no exception.

For Wix Users:


There’s a visual interface that’s very user-friendly, and as simple as just clicking, then doing a drag-and-drop. It’s a quick, painless process for designing and publishing a site, even for novices who have no idea of the nuts and bolts (and code) that goes into a website.

In addition, there’s Wix ADI (Artificial Design Intelligence), which is applicable for most website templates, including Business, Blog, Portfolio, and CV.

To sum up, Wix is easy to use no matter what part of the process you’re in – whether creating your account and site, changing a page’s background, connecting a custom domain or adding new content or a blog post, it can all be done with just a few clicks.

For WordPress Users:


WordPress, on the other hand, comes in second in any Wix vs WordPress consideration of simplicity and ease of use. It doesn’t offer the same streamlined workflow as Wix and offers only a CMS for content.

When it comes time to add any visual content, you may need to actually use some code with WordPress, another key difference as compared to Wix. In addition, WordPress doesn’t include hosting, so WordPress users would need to find their own hosting service and update software manually, as well as possessing at least some knowledge of HTML and CSS.

Features and Flexibility


wix vs wordpress-wordpress theme sample

WordPress may have gotten its start in the blogging world, but it quickly began to add features and is now a great platform for all kinds of websites, from portfolios to e-commerce stores. WordPress offers commenting systems, SEO-enhancement packs, safety plugins, social plugins and much more.

Wix, on the other hand, has a great collection of free and premium add-ons in their App Market, such as:

  • Holiday badges (free)
  • Comments (free/premium)
  • Events calendars (free/premium)
  • Live chat room (free/premium)
  • Customer reviews (free/premium)

Their e-commerce features include multiple payment options, product options, coupon sales and even tax management tools. If you’d like to put together your own website community for regular visitors, you can build a simple forum within the Wix-based website, where people can meet and discuss. Again, Wix has the advantage when it comes to ease of use for these features.

Design Options


wix vs wordpress - women back on the billboard, a with bike designed by wix.com

When you decide on Wix, you have your choice of hundreds of ready-made website templates across more than 70 different industries and categories. If you’re in need of a landing page, you can choose from a number of one-page templates and blank templates that give the site structure but still have no content in them yet. There’s just one problem – Wix users can’t switch templates when they’re partly through the editing process.

WordPress also offers plenty of themes and templates, either in independent marketplaces and theme shops or from the WordPress.org theme directory. Unlike Wix, though, WordPress doesn’t offer WYSIWYG editing, meaning once again that you’ll have to be at least somewhat conversant in code.

Customer Support


wix vs wordpress -customer support agent

This is kind of a tough call in the Wix vs WordPress debate. Wix has a huge support center, with over a quarter million topics in their official user support forum, hundreds of tutorials and walkthrough videos, email support and even an entire academy at WixEd.

There are also plenty of prompts in the editor itself, with help icons on just about every element in the platform’s control panel.

WordPress doesn’t offer any official staff for customer support, but – considering how prevalent WordPress is in the web design world, there is no shortage of webmasters and other WordPress experts out there who can offer great advice and support. A Google search for WordPress forums should get you the results you need.

Wix or WordPress? Your Call.


In the end, whether you go Wix vs WordPress - is up to you.

Each has its advantages and its drawbacks, but for a novice designer, Wix might prove to be the platform that’s easier to master. It offers definite pluses when it comes to simplicity of use and user-friendliness.

But then again, as you gain more advanced skills in web design and management, you will find that WordPress will ultimately be a better platform in the end.

So, really, it comes down to: Are you a beginner or do you have a little more experience and a little knowledge of HTML? If so – go with WordPress.

How to Update a Plugin in Your WordPress Site

How to Update a Plugin in Your WordPress Site

Photo credit to Divi.Space

For all the praise, downloads, and hype WordPress update plugin gets, it’s easy for people to forget about its shortcomings.

That’s not to say these shortcomings outweigh the perks. The opposite is true, and it’s a testament to WordPress’s great performance as a content management system (CMS). But a great platform can still be improved, and this is why plugins exist.

Even WordPress isn’t perfect out of the box. WordPress security, versatility, and functionality can all be improved with the right addons. But a WordPress update plugin can change the platform’s features to a large degree – meaning the installation process can seem very complex at first.

Even those who know their way around WordPress and use the platform to upload content regularly may feel a little lost when it comes time for updates. The key is in understanding the interface’s relation to your plugin and how the additional features will be used.

The next step is to combine that understanding with a solid grasp of the fundamentals regarding update installations, activation, and troubleshooting. Here’s how to update WordPress plugins and why you should keep up with updates when possible.

WordPress Update Plugin Basics: Why Care and How to Check

WordPress Update Plugin Basics

Photo credit to Kinsta

WordPress has gotten its reputation thanks to a thriving community of skilled people optimizing it for top performance. If your platform has worked well enough so far, why should you bother updating?

This CMS can be thought of as any other. It can even be thought of like a program, operating system, or any other piece of software. It’s a work in progress, even when it works well, and it is constantly growing. It’s possible for bugs and glitches to develop and updates are usually launched to fix them.

There’s also the fact that such a massive platform like WordPress could experience problems that most users aren’t immediately made aware of. This means checking for updates regularly can help you find ways to improve your WordPress plugin performance and get ideas for WordPress performance tuning.

So how do you check? Updates to the CMS itself are usually advertised at the top and bottom of each page. As for plugins updates, the CMS can still provide insight if the plugin is released on WordPress.org provided you check the “Update” option in the dashboard. It will show how many updates are available and for which plugins.

How to Update WordPress Plugins

Update WordPress Plugins

Photo credit to itechinnovative.com

Updating WordPress plugins can require you to add, replace, or even delete files. This process can sometimes be done automatically, but in other cases, the manual action may be required.

Ever since version 2.7 came out, updating WordPress can oftentimes be done with a single click. The automatic streamlining of crucial update downloads and installations means less room for errors and a quicker path to a fully updated CMS.

In the “update” tab, users can also choose to download necessary files instead of installing them automatically. This provides a little room for customization among those who like to code their own system but can also be useful for helping people learn more about how the updates work.

Automatic updates are set by default with the current version of WordPress but can be disabled by adding “wp-config.php” (without the quotation marks) to the root WordPress installation folder. Manual updates require the latest version of WordPress and ensuring the plugin you’re updating won’t cause compatibility issues. Knowing how to deactivate plugins from the cPanel can help with this. If you want to do it quick, just select “deactivate” in the drop-down box after selecting all plugins not being updated.

You can see the old files in the system from the plugin you’re updating, meaning you can delete those files and add the new ones. This should be done in the root directory folder as well. Check for database updates afterward (which are offered by a prompt on the main page), then updates should be working as normal.

Update WordPress Plugins

Photo credit to CODE

The Benefits of Updating WordPress Plugins

WordPress update plugin best practices say whether you favor an automatic or manual approach, you should always keep up with updates regularly.

They’re good for WordPress performance tuning and WordPress security. Some plugins can even offer special functions that you never want to be without, such as the WordPress automatic backup plugin to ensure you don’t lose everything to an unexpected glitch.

Any WordPress site user likely favors the simplicity and responsiveness of the CMS. But no system is perfect, and no plugin is free from potential flaws. Updating regularly means you get better performance, improved security, and a bigger return on your WordPress efforts.

Plugins come with bugs on occasion, but they’re a great asset when properly optimized. Make sure they get the updates they need and enjoy unparalleled WordPress progress.