Starting a Business? Know What’s the Average WordPress Developer Salary

WordPress, the world’s top content management system (CMS) and web platform, supports more than 30% of the websites around the world.

As a free and open source system, getting started with WordPress is easy. Once you have your website up and running, you have access to free and low-cost themes and plugins to help modify your website to meet your needs and requirements.

wordpress developer

There may be requirements that can’t be filled by an existing theme or plugin. In cases like this, you may need to customize your WordPress installation. A freelance resource like a WordPress Developer may be the best solution.

We’ll help you find the right freelance resource and keep your project on budget. Let’s take a look at the current state of the WordPress developer salary, and see what factors are impacting the market.

Researching WordPress Developer Salary


How much is the standard rate for a WordPress developer salary?

Answering that question is more difficult than you might think. Companies have evaluated standard hourly rates to determine an average WordPress developer salary, but many focus their research on a limited market perspective.

wordpress developer


WPEngine conducted research on developer resources for WordPress. They analyzed hourly rates but focused on a few job sites in the US which doesn’t provide a comprehensive view of the freelance market.

Upwork, another website that focuses on freelance creative resources including WordPress developers, provides hourly rates, but they aren’t entirely accurate. These rates are often further negotiated after the employer contacts the freelancer.

The work being done will also impact the WordPress developer salary. Implementers, or freelance resources who can take an existing solution and craft it to your requirements, are less specialized and will command a lower salary.

An actual developer, with experience using PHP and other programming languages to create custom themes and plugins, will command a higher salary. The term, “WordPress developer,” encompasses both skillsets.

This can lead to a wide range of WordPress developer salary that a prospective client must navigate.


WordPress Developer Salary and the Market


Let’s go over the results of the research.

Looking over Upwork, WordPress developers, both implementers and actual developers, will earn between $20/hour and $100/hour or more.

PayScale, a company that provides average salary data for businesses and employees, reports an average salary of more than $50,000/year for WordPress developers. Experienced, front-end developers who can manage database work command significantly more – as much as $80,000/year.

WordPress Developer

WPEngine researched freelancer hourly rates to determine the average WordPress developer salary and found most charge between $25/hour to $35/hour. Many will charge as little a $15/hour, while the most experienced and successful developers can charge as much as $400/hour.

Another website that posts rates for freelance resources, People Per Hour, lists WordPress developer salary rates between $20/hour and $60/hour, with an average of $36/hour.

It’s a wide range of potential salaries that could potentially confuse someone looking for a freelance resource for a website.


A Closer Look at the WordPress Developer Salary


There are other factors which can impact the salary, including the market and the work to be done.

The salary for a WordPress developer in California or New York City will be higher than the salary for a developer based in Idaho or India. In fact, many companies that service WordPress work remotely, and may have developers based around the world.

Clients may not understand the difference between an implementer and a developer, leading to confusion.

Even with the wide range of rates, compared to other website systems like Joomla and Drupal, a WordPress developer salary is low.


Factors Impacting the WordPress Developer Salary


The idea that so much of the benefit of WordPress is available for free, including the platform itself and many of the best themes and plugins, may also be artificially depressing the salary of WordPress developers. Many clients may mistakenly believe free software should be serviced by low-cost work.

money

Another factor that may lower the average WordPress developer salary is the job board. Competition between freelancers becomes a race to the bottom. The posted rates may be low, and during negotiation the salary will increase.

The market may also be feeling pressure from inexperienced freelancers looking to earn their first job. They may not understand the value of their work and have set their rates too low. This drives the market rate down.


A Final Word on WordPress Developer Salary


When starting your business, keep in mind a low-cost freelance resource or WordPress developer may not be the best option for success.

Determine your requirements before hiring anyone, and let the requirements drive the project. Look for WordPress developers with experience meeting your requirements. Ask for references and review their work.

In the end, your business will benefit from the right WordPress developer working on your project, rather than the least expensive.

What is the Best WordPress Ecommerce Plugin for your Online Business?

For entrepreneurs and businesses who want to start selling a product or service in the internet, WordPress is a great way to start your online store.

WordPress is a content management system (CMS) used by more than 30% of the top websites. It’s the most popular website management system in the world with good reason. WordPress uses a web template system and a plugin architecture that makes it easy to build your own system and add the features and functionality you need.

For businesses, you spend less time and resources building a website, and more time building your business.

Finding success selling online, or ecommerce, requires more than a great product, you need the right tools. We’ll look at what you need in a WordPress ecommerce plugin, and then show you our pick for the best WordPress ecommerce plugin.

What to Look for in WordPress Ecommerce Plugins

Ecommerce plug ins

Ecommerce, or “electronic commerce” is buying and selling items, both physical and digital, online. It’s a rapidly growing business, as many are turning to the internet for shopping rather than brick and mortar stores.

Just like a physical store, successfully selling a product requires more than a shop. While website management systems like WordPress can help a company put their product on the internet, there are a few other items to consider before you launch your business online:

  • Payments: No matter what you are selling, your customers need a way to pay. Electronic payments eliminate the need for mailing checks and money and provide more security for you and your customers.
  • Product Display: You’ll need a system that connects, or integrates, with the other system you’ll be using to sell your product. This includes your WordPress website. For example, when someone selects a product on your website, the integration should initiate the process in the WordPress ecommerce plugin to complete the transaction.
  • Managing Inventory: Just like a brick and mortar store, you need a way to accurately manage your inventory. For physical products, this may work like a warehouse management system (WMS). For digital products, such as a subscription, you’ll need a platform to safely control and manage use.
  • Shipping and Delivery: Once a customer purchases your product, you need an efficient way to deliver it to them – a fulfillment process. Even for online products, you need a delivery mechanism.

WordPress ecommerce plugins should manage these core requirements, in addition to the other requirements you have for your business.

The Best WordPress Ecommerce Plugin

As more customers look to the web for shopping, and businesses reach out to those customers to sell products, software companies will provide options for WordPress ecommerce plugins.

Many ecommerce plugins target niche markets. They offer specialized functionality to differentiate themselves from the competition. Due to this specialization, and the inability of many WordPress ecommerce plugins to integrate with other systems or support the evolving needs of online business, we selected WooCommerce as the best WordPress ecommerce plugin.

Benefits of WooCommerce, Best WordPress Ecommerce Plugin

WooCommerce was purchased by Automattic, the company that owns the WordPress blog hosting service in 2015. Since then, the company has continued to support the plugin addons, themes, and a deep connection to the WordPress platform.

It has become most widely used WordPress ecommerce plugin, with a passionate developer and user community that continues to push and improve the product. Here are three critical reasons you should use WooCommerce:

1. Flexible Options for Ecommerce Transactions

woo commerce

WooCommerce supports not only physical sales, but also digital products and downloads. The software offers a complete inventory management system to handle physical products and includes integration tools for download options. WooCommerce even includes support and functionality for affiliate and external products.

2. Rich Support and Integration with WordPress

WooCommerce WordPress Graphic

Adding new features or looks for your ecommerce site is easy with WooCommerce. With hundreds of themes and extensions available for WooCommerce, and more are being added almost daily, you can find exactly what you need. Updates for WooCommerce are centered on WordPress, so you know the product will continue to support WordPress in the future.

3. Extensive Product Support and Documentation

WooCommerce support

If you have a problem or need help with WooCommerce, support is never far away. In addition to a supportive community of users and developers, WooCommerce offers an entire library of online documentation, as well as a help desk, ticket system and contact information.

Getting Started with WordPress Ecommerce Plugins

There are no WordPress ecommerce plugins currently on the market that offer the mix of functionality, support and flexibility that WooCommerce does.

Even so, WooCommerce may not be the best solution for every business.

Determine your requirements before selecting your ecommerce plugin. Identify what your top priority will be. Use those requirements as the basis for your selection process. You may find a product that meets your needs better than WooCommerce.

 

Developing Something? Here’s a Guide to Install WordPress Locally

For anyone looking to start a blog or website, WordPress can be an extremely effective tool. However, having an unfinished website that is available to the public can present problems, specifically when it comes to the development process. That is when the importance of installing WordPress locally comes into play.

In this piece, we will present the steps you need to take to effectively install WordPress locally.

Getting and Installing XAMPP

installing xammp

To most easily install WordPress locally, it would be a good idea to install XAMPP first. With XAMPP, you will get an operational PHP processor (crucial to running WordPress), a working database system in MySQL, and a working web server in Apache.

To get XAMPP, you will first need to go to the download page. It is important to note that the download package is more than 100MB, so be prepared to wait for a little while. Next, you will want to start up the XAMPP installer and simply follow the instructions from there (this following part mostly just necessitates you clicking on “Next.”)

As an important note, it is possible that you will get asked during the installation procedure to permit the server’s components to bypass the system firewall. You may be hesitant to do this due to the security implications, but this is absolutely a required step to get the server to properly function.

Installing WordPress Locally

wordpress installation

Next, you will need to go about the process of actually installing WordPress locally. To do this, you will need to download the most current WordPress installer.

Once you fire up the installer package, click “Next.” After this, you will need to fill out some Admin account information such as your real name, username, and email. You can leave the database password section blank, but for the application password, simply type in your WordPress dashboard password. Then, if you so choose, you can uncheck the option to install WordPress in the cloud.

The installation process will begin and, once it is finished, you can find your website on http://localhost/wordpress or you can log in by going to http://localhost/wordpress/wp-admin.

Exporting to the Live Setup 

wordpress migration

Once you complete the WordPress installation process, you can now begin effectively working on your website locally and then go about exporting it to the live setup once you are all finished.

To export to the live setup, you can use what is known as the All-in-One WordPress Migration plugin. As soon as it is activated, go to your WordPress Dashboard then to All-in-One Migration and then finally to Export.

Once there (and this is a nice added feature), you can search and replace specific texts in the database. For instance, you can find every single example of your local IP and switch it with your live domain. Pretty cool, right?

The last step of exporting to the live setup is choosing where exactly you want the site to be exported, whether it be through File, FTP, Dropbox, Google Drive, or OneDrive (most people just choose File). Then, you simply take the export file and go to the import part of the plugin after you install the All-in-One Migration plugin on your live site.

And that pretty much concludes the process of installing WordPress locally.

The Benefits of Installing WordPress Locally

data security

So, now that you know how to install WordPress locally, you are probably asking yourself, “Why do I need to do this to begin with?” Well, there are a whole host of benefits that come with downloading WordPress locally, particularly as they relate to the blog or website development process.

For one, you do not need to upload files by any other means, since they are all on your computer. Also, if any mistakes happen during the development process, you can simply restart the database and the server and start over again.

It also does not hurt to immediately see the end product of your work as well as to be able to construct your site so that all changes are completely hidden from the outside world.

Finally, before ultimately rolling out the live site, you will be able to make the necessary checks to ensure that everything is working properly.

As a blog or website designer, you want to create the best product that you possibly can. But that process can take time and the right amount of trial and error. By installing WordPress locally, you can ensure that, once you are finally ready to present your blog or website to the world, everyone sees that finished product in all its glory.

Simply put, to avoid database data corruption, severe server errors, and any other problems that can get you banned from the platform, as well as to simply save time and avoid any added hassle, you should absolutely install WordPress locally.

Five Ways to Make Money Using WordPress Multisite

 

Of all the impressive WordPress features, WordPress Multisite is one of the most effective and is a great way for you to simply and efficiently manage several sites and subdomains at the same time. But did you also know that you can make a decent amount of money using WordPress Multisite?

In this piece, we will look at five of the ways that WordPress Multisite can help to make you profitable in the long term.

5 WordPress Multisite Money-Making Methods

There are a number of diverse ways to make money using WordPress Multisite, but here are five of the most proven methods that will have you making cash in no time.

  1. Selling Your Own Products

selling online

One of the most effective ways to make money using WordPress Multisite is to sell your own products. The eCommerce plugin MarketPress is able to do this through your Multisite networks, allowing you to create a specific store network from which you can take a sales cut from either a single store or multiple stores.

Thanks to MarketPress, you can take a prearranged percentage fee of total store sales on a network, and the convenient thing about the whole process is that it is completely invisible to customers and is automated as well.

Another way MarketPress allows you to rake in money is through upgrades to the stores or sites inside of your network, which can be done by either permitting particular gateways for supporter blogs, allowing certain store themes for supporter blogs, or allowing certain stores in general for supporter blogs.

Essentially, you are using your marketplace capabilities as a way to generate outside revenue.

 2. Establishing a Paid Membership Directory or   Community

paid membership

Establishing a paid membership community or directory is another way to make money through Multisite. Once a community is established, you can deliver access to online content, forums, videos, support groups, galleries, blogs, or any other downloadable content.

With the help of the Membership plugin, you can effectively develop a full-fledged subscription or membership site. Thanks to an intuitive interface and fully customizable options, you can manage your subscriptions and charge for specific membership-based features.

  3. Setting Up an Affiliate Marketing Program

paypal

Through an efficient affiliate marketing program, you can easily and effortlessly promote your services and products. Thanks to the WordPress MU Affiliate plugin, the entire targeted advertisement process is completely automated.

To sign up for the program, all users will have to do is to log in with a PayPal email address. Once that is done, the MU Affiliate plugin tracks everything from paid memberships to unique clicks to signups. After that, you can just sit back and watch as the money trickles in.

4. Managing, Selling, and Sharing Advertising

advertisment

Another way to get money through WordPress Multisite is through sharing advertising. Believe it or not, offering users a cut of your advertising revenue will help to benefit you in the long run as well because it will get users to promote your site, which in turn will earn both you and any participatory user money.

Through the Ad Sharing plugin, you can automate your advertisement sharing. The whole practice is quick and easy, and you can use such advertising utilities as context ads or AdSense to help you with the process.

By monitoring the amount of impressions on users’ sites inside of your network, you can see how the ad revenue is split up.

5. Establishing a Blogging Community with Superior Upgrades

bloggers

Finally, the last example that we will touch on when it comes to using WordPress Multisite to make money for you is the development of an effective blogging network.

By establishing your own blogging community, you can offer users such top-of-the-line upgrades as domain mapping, advertising, extra storage, and premium plugins. You would offer such upgrades for a price, of course.

By using the Supporter plugin, you can turn users into subscribers, and we probably don’t have to tell you how profitable it is to have subscribers. You hear that? That is the sound of money going directly into your pocket.

Using WordPress Multisite to Your Ultimate Advantage 

As you can see, there is a host of different ways that you can use WordPress Multisite for your financial benefit. Of course, you will want to determine which methods works best for you. Maybe it’s all of them or maybe it is just a select few. It all depends on how much time and resources you are willing to invest into a particular method.

That being said, it will behoove you to do as much research as possible into the different features of WordPress Multisite to make sure that you are getting the absolute most out of it.

A Quick Guide on WordPress Favicon and How to Install It

fav icon

Let’s start out with, “what’s a WordPress favicon?”

WordPress defines a favicon (short for “favorite icon”) as an icon that’s associated with a website or page and is intended to be used when you bookmark that page. In other words, the web browser connects that favicon to the URL in the browser’s bar, on tabs, in bookmark lists and elsewhere to help easily identify that site. It’s also an application icon for mobile devices.

The favicon is typically a 16 x 16-pixel square graphic and is saved in the root directory of the server as favicon.io. A WordPress favicon can be used with any WordPress site on a server that allows access to the site’s root directories.

Creating Your Very Own Favicon

A WordPress favicon can be created with GIMP or any graphics/image editing software that allows files to be saved as .ico – or with an online service that allows you to create a WordPress favicon for free. The image should be a good fit for your site’s content and audience, so bear that in mind when selecting your WordPress favicon.

favicon tech guy

To prepare the image, crop or add space around the image to make it square. Resize it to 16 x 16 pixels, then just save as favicon.ico. It’s even easier using an online service such as Faviconer.com or Dynamic Drive – the site will walk you through the process, so just follow the instructions provided and then save the favicon.ico image to your computer.

To install your WordPress favicon, upload the new favicon.ico file to the main folder of your current theme (with an FTP client). Next, upload another copy of the favicon.ico file to your site’s main directory, which will then make sure the favicon is displayed in your subscribers’ feedreaders. For some older browsers, you might need to edit your page header via a child theme. Remember to keep a copy of the parent theme’s header.php file in the child theme. Go to your WordPress Administration Screen and click on Appearance, then click on Theme Editor. By clicking on the file called Header or header.php, you can then edit the file. Look for the line of code that starts with <link rel="shortcut icon" and ends with /favicon.ico" />. You can either overwrite this, or add this section of code below the <head> HTML tag: <link rel="shortcut icon" href="<?php echo get_stylesheet_directory_uri(); ?>/favicon.ico" />

A Word About WordPress Favicon Plugins

There are a number of plugins for adding favicons to your WordPress site, so let’s do a quick roundup:

Shockingly Simple Favicon

You can easily change the favicon of your blog with this plugin, without having to touch the theme files. In other words, if you want to change your site’s theme these changes are set so that there’s no tweaks in theme code involved.

icons

EZ Favicon

This simple favicon plugin allows you to upload whatever image you want, any size – the plugin then resizes it, converts it to the proper .ico file format and automatically adds the correct html code to the header.

Heroic Favicon Generator

This is another plugin that can automatically generate the favicon of your choice, either from your own images or from the plugin’s media gallery. It can even generate and support favicons for different kinds of devices.

RealFaviconGenerator

This one’s maybe the simples of all to use. Just install the plugin and go to Appearance>Favicon, select your image from the Media Library and click “Generate Favicon.” You will then be redirected to RealFaviconGenerator to edit the favicon, then back to the WordPress Dashboard. From there, the favicon will be installed automatically.

Why Should You Use Favicons?

If you’re like most web users, chances are you’ll have multiple tabs open on your browser at any given time (c’mon, admit it, you know you do).

Most web users don’t think about the favicon very much, but how else do you make the tab with your page stand out when the user looks across the top of the browser? The favicon has a subtle – but important – job in establishing a brand with your website. After all, it can help tell a user that they’ve come to the right place with your site.

More than that, however, the WordPress favicon serves the purpose of saving a user time on the internet. We’re all geared more toward identifying an icon or image of some sort at a glance, rather than reading text.

With this in mind, the favicon is even handier when it comes to quickly singling a site out in a long column of bookmarks. Just make sure that the favicon you go with is the right fit for your site’s audience and content, and you can go about adding one to your WordPress site.

Two Different Approaches to Install WordPress SSL

Short for Secure Sockets Layer, SSL is important in lending credibility to your website. The purpose of an SSL certificate is to provide users with a secure connection and ensure that your site is trustworthy when it comes to the encryption of data. In other words, if you truly want your WordPress website to be perceived as the real deal, then you need to install WordPress SSL.

In this piece, we will cover two of the different approaches to install WordPress SSL.

2 WordPress SSL Installation Approaches 

There are a number of different ways to go about installing WordPress SSL, but here are just two of the methods you can employ.

1. Use Microsoft Internet Information Services

IIS Microsoft services

One way to install WordPress SSL is by using Microsoft Internet Information Services (IIS). To start this process, you first need to generate what is known as a Certificate Signing Request (CSR) on your server. The CSR includes your public key and server information, and the process of generating it is fairly simple if you follow the right instructions.

First off, you need to open the Server Manager. Next, hit Tools and then select Internet Information Services Manager. Under the Connections list, you will want to choose the right workstation before opening the Server Certificates tool.

After that, hit the Create Certificate Request link, which will then require you to fill in the Request Certificate information. This information typically includes the common (domain) name, the state or province you are in, your town or city name, the name of your company, the section name (Marketing or Communications, for example), and your two-digit country code.

Next, you will want to be sure that the bit length is set to 2048 and that the cryptographic service provider is set to default. The last part of the CSR process is to name the certificate request file.

Once you generate your CSR, you then need to go about ordering your SSL certificate. This can be done through a number of services, such as GlobalSign, DigiCert, and Symantec.

After you order you SSL certificates, you will need to download them. By the end of this process, you should receive your Primary Certificate via email, which you should rename to yousitename.cer.

After this, click the “Complete Certificate Request” link. Then, after the certificate has been installed, you will want to connect it to the appropriate website. Do this through instructions provided by the Sites folder.

Then, simply install the Intermediate Certificates, restart IIS, and test your certificate, and you should be good to go.

2. Use cPanel

cpanel hosting

Another way to install WordPress SSL is through cPanel. Just like through the Microsoft IIS process, you will need to generate a CSR. To do this, you will need to log into cPanel and locate the SSL/TLS Manager.

After this, click the links labeled Generate and follow the instructions in the Generate a New Key section. This will require you to type in your domain name and to select a Key Size of 2048 before clicking the Generate button.

After hitting the Return to SSL Manager button and clicking the “Generate, view, or delete SSL certificate signing requests” link from the main menu, you will need to enter your organization’s or company’s information. This information includes the full organization or company name, the two-digit company code, the state or province, the common (domain) name, the city or town name, and the section name.

Once this is all complete, you will need to order your SSL certificates and download these certificates. Again, just like with the Microsoft IIS process, you can go about ordering your certificates through services such as GlobalSign, DigiCert, and Symantec. Each certificate service is different depending on your needs, so be sure you know exactly what it is you are looking for before choosing a service.

When you order the certificates, you need to upload the CSR file to whichever service you used. Then, simply download the certificates, which you will receive via email.

After the ordering and downloading process is finished, open the SSL Manager menu in cPanel. Follow the instructions provided there until you get to the Install SSL Certificate link. This will complete the SSL process, and your server will restart, allowing your certificate to be distributed.

Making Your WordPress Site the Most Effective Site Possible Through SSL 

wordpress ssl

It may seem fairly complicated but installing WordPress SSL can do leaps and bounds for your website. If you feel at all intimidated or overwhelmed by the process, don’t hesitate to perform a quick Google search, as this will help to pull up a number of different step-by-step methods to effectively install WordPress SSL.

Once the SSL process is completed, you will likely find that your users feel increasingly more confident when it comes to exploring what your website has to offer.