Adding Google Analytics to WordPress

how to add google analytics to wordpress-google analytics logo

Adding Google Analytics to WordPress

Whether you’ve got a blog, a personal website, a hobby website or an online store/e-commerce site, it’s understandable that you’d want to avail yourself of the tools and insights that Google Analytics can offer.

It can lend valuable insights into how users interact and behave on your site and can be crucial to a site’s success. Let’s take a look at how to integrate Google Analytics into a WordPress site, and how to add Google Analytics to WordPress.

Getting Google Analytics

Google Analytics is absolutely key to hosting and running a great website. The feedback you can mine will shape and revolutionize your content!

Learn more about Google Analytics and what you can gain by utilizing this amazing tool below.

Who Are Your Site’s Visitors, And Why Should You Care?

A great starting point is to ascertain where your visitors are located and what browser they used to visit your site. Did they use a mobile or a tablet? Did they have Flash or JavaScript?

Even knowing the user’s screen resolution can be useful – if they’re on a 1280 screen resolution, you can make sure your design is a good match for that resolution or smaller.

While your visitors are there, what are they doing?

What’s the amount of time spent on each page, what’s the path they take to get from one page to the next, how long do they visit the site and what percentage of users leave the site on the first visit (bounce rate)?

Are your visitors coming from search engines, referral links from another site or direct links? If your site’s users are coming from social media such as Facebook, it behooves you to incorporate some exclusive Facebook content on the site.

If users are coming from another website that has a link to your site, consider ways to partner with that site, such as an exchange of guest posts or other ways to connect.

Once you know how to add Google Analytics to WordPress, you’ll have access to all this data.

How Do People Interact with Your Site?

This is another important consideration for any website, and a good reason to learn how to add Google Analytics to WordPress.

One of the best features of Google Analytics is the ability to run split A/B tests that randomly route users to alternate versions of your site or alternate pages. These content experiments help you keep your finger on the pulse of your users and understand what will and won’t work to meet the expectations you’re hoping for.

Once you learn how to add Google Analytics to WordPress, you’ll have the ability to access this kind of information and insight and answers to these questions means that you can cut the guesswork out of the process, focus on things that matter and concentrate on how to improve your site and users’ experience when they land on it.

So, Here’s How It’s Done

Now that we’ve laid down some pretty solid reasons for using Google Analytics in conjunction with your WordPress site, here’s a bit of the nut and bolts of how to actually bake it into the cake and make it happen.

Ready? Here’s how to add Google Analytics to WordPress

  • Go to the Google Analytics Signup Page and create a Google Analytics account. You can sign in with your Gmail account credentials, and you’ll then be directed to a screen where you can sign up for a GA account.
  • Next, you’ll be asked to choose between a website or mobile app – make sure you select “website” on this page. There will be an entry for the account name, website name, URL, country and time zone. You should have a Google Analytics profile name for the website that you can claim as an account name. Google will offer a Get Tracking ID button as well as Google Analytics terms of service (click “agree” on that).
  • Next, Google will present you with a Google Analytics tracking code. You can copy this code and enter it in your WordPress site.

MonsterInsights is the most common Google Analytics plugin for WordPress and is used by over a million websites, including sites like Bloomberg, Zillow, and PlayStation.

To add Google Analytics to WordPress you can choose from a free or premium version – all you need to do is install and activate the MonsterInsights plugin. You’ll then see a new menu item labeled “Insights” on your WordPress admin menu. Go to Insights > settings to configure and customize this plugin.

Click on Authenticate with your Google account button and GA will be connected with your WordPress site. Go to the Google Analytics page and you will be asked to sign in, then asked to allow MonsterInsights to access your GA account.

Google Analytics and the Long Game

how to add google analytics to wordpress- google analytics logo

There are other methods and schools of thought on how to add Google Analytics to WordPress, but we’ve touched on one of the easiest and most popular here.

Remember that any Google Analytics data will be the long game, regardless of how much traffic your site receives.

Any changes you make may take as long as 30 to 90 days before they move the needle in GA, but with GA installed in your WordPress site, you can at least start gaining some valuable insights and information on how your site performs and how users behave when they explore it.

Wix vs WordPress: What’s the Difference

wix vs wordpress - WordPress vs wix logo

Wix vs WordPress: What’s the Difference

When it comes to web publishing solutions and platforms, there are dozens of options available.

Of all the solutions out there, though, the pure simplicity of Wix and WordPress has made them two of the most popular around. Like with any head-to-head comparison, there are going to be devotees on both sides of the issue, each staking a claim to the best product.

We don’t want to get into that territory in this Wix vs. WordPress discussion – instead, we’re going to lay out the pluses and minuses of each platform so that you can get a clear picture of why they’re both favorable, but just for different purposes.

We’ll also try to keep technical jargon to a minimum, instead focusing on the strengths, weaknesses and unique features that each has to offer.

So, let’s break it down a bit:

Wix vs WordPress 

Every generation of web tools gets a little more intuitive and easier to use, and Wix and WordPress are no exception.

For Wix Users:

There’s a visual interface that’s very user-friendly, and as simple as just clicking, then doing a drag-and-drop. It’s a quick, painless process for designing and publishing a site, even for novices who have no idea of the nuts and bolts (and code) that goes into a website.

In addition, there’s Wix ADI (Artificial Design Intelligence), which is applicable for most website templates, including Business, Blog, Portfolio, and CV.

To sum up, Wix is easy to use no matter what part of the process you’re in – whether creating your account and site, changing a page’s background, connecting a custom domain or adding new content or a blog post, it can all be done with just a few clicks.

For WordPress Users:

WordPress, on the other hand, comes in second in any Wix vs WordPress consideration of simplicity and ease of use. It doesn’t offer the same streamlined workflow as Wix and offers only a CMS for content.

When it comes time to add any visual content, you may need to actually use some code with WordPress, another key difference as compared to Wix. In addition, WordPress doesn’t include hosting, so WordPress users would need to find their own hosting service and update software manually, as well as possessing at least some knowledge of HTML and CSS.

Features and Flexibility

wix vs wordpress-wordpress theme sample

WordPress may have gotten its start in the blogging world, but it quickly began to add features and is now a great platform for all kinds of websites, from portfolios to e-commerce stores. WordPress offers commenting systems, SEO-enhancement packs, safety plugins, social plugins and much more.

Wix, on the other hand, has a great collection of free and premium add-ons in their App Market, such as:

  • Holiday badges (free)
  • Comments (free/premium)
  • Events calendars (free/premium)
  • Live chat room (free/premium)
  • Customer reviews (free/premium)

Their e-commerce features include multiple payment options, product options, coupon sales and even tax management tools. If you’d like to put together your own website community for regular visitors, you can build a simple forum within the Wix-based website, where people can meet and discuss. Again, Wix has the advantage when it comes to ease of use for these features.

Design Options

wix vs wordpress - women back on the billboard, a with bike designed by

When you decide on Wix, you have your choice of hundreds of ready-made website templates across more than 70 different industries and categories. If you’re in need of a landing page, you can choose from a number of one-page templates and blank templates that give the site structure but still have no content in them yet. There’s just one problem – Wix users can’t switch templates when they’re partly through the editing process.

WordPress also offers plenty of themes and templates, either in independent marketplaces and theme shops or from the theme directory. Unlike Wix, though, WordPress doesn’t offer WYSIWYG editing, meaning once again that you’ll have to be at least somewhat conversant in code.

Customer Support

wix vs wordpress -customer support agent

This is kind of a tough call in the Wix vs WordPress debate. Wix has a huge support center, with over a quarter million topics in their official user support forum, hundreds of tutorials and walkthrough videos, email support and even an entire academy at WixEd.

There are also plenty of prompts in the editor itself, with help icons on just about every element in the platform’s control panel.

WordPress doesn’t offer any official staff for customer support, but – considering how prevalent WordPress is in the web design world, there is no shortage of webmasters and other WordPress experts out there who can offer great advice and support. A Google search for WordPress forums should get you the results you need.

Wix or WordPress? Your Call.

In the end, whether you go Wix vs WordPress - is up to you.

Each has its advantages and its drawbacks, but for a novice designer, Wix might prove to be the platform that’s easier to master. It offers definite pluses when it comes to simplicity of use and user-friendliness.

But then again, as you gain more advanced skills in web design and management, you will find that WordPress will ultimately be a better platform in the end.

So, really, it comes down to: Are you a beginner or do you have a little more experience and a little knowledge of HTML? If so – go with WordPress.

Most Popular Types of Blogs for Your WordPress Site

Popular Types of Blogs for Your WordPress Site

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If you have a WordPress site, you may very well have a blog you need to develop to inform and entertain your visitors. In many cases, blogs are placed on websites that are related to the website and the product or service it offers.

This blog content is written in a way to engage the reader, compelling them to take action related to the website’s offerings. For example, a website may be selling landscape services. In this case, a blog post that is titled “5 Steps Every Lawn Needs” could promote the services of the company, albeit indirectly.

Readers of these blogs often turn to the website that hosts them to solve the problems they have. Blogs are one of the biggest marketing tools on the internet and in the world today. Blogs are very effective as they communicate in an often informal, friendly way that makes it easy to convey information that persuades readers to become customers.

There are also many other types of blogs, for many different purposes. Some blogs are personal and are simply meant to entertain or inform friends, family, and others as to developments in someone’s personal life. Some are hobby blogs that are meant to exchange information about activities and items such as toys or fishing, for example.

With all of the purposes that blogs are used for, it is important that people write excellent content for them, or readers will quickly turn away and leave, most likely to never come back. Interest spans are very short in the information age, so you have to grab a reader and draw them in immediately or lose them for good.

In order to write popular blogs, you should know which types to write about when you have a WordPress website you are developing. We are covering four topic areas and providing numerous examples of types of blogs one could write about below:

4 Popular Types of Blogs Used on WordPress Sites

We narrowed down the different categories of blogs most widely written online and came up with a list of four major types. The major types of blogs by category that are popular among WordPress websites are as follows:

1. Popular Types of Fashion Blogs

Popular Types of Fashion Blogs

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These types of blogs are all excellent examples that anyone in the industry could pick, and as long as they are originally written with hot headlines, would make awesome popular blogs.

Here is our assortment of fashion blog types:

  • Recreating Celebrity Looks. This type of blogs would be centered around the looks of celebrities and how to create similar styles and appearances.
  • Solutions to Common Fashion Problems. This general-purpose blog can educate readers in a technique or method to solve their fashion issues and can be a great segue into offering products or services pertinent to a specific company or service provider.
  • Secret Tips. This is a hot blog type because everyone loves a good secret, especially fashionistas. Secret tips can also be used to promote specialty items when possible.
  • Must-Have Items. If you are promoting an excellent fashion product along with a number of other items, a must-have blog can showcase your special offering while educating your readers on products that will make them look their best.
  • Worth-the-Splurge Items. Certain fashion products can be quite expensive, and if you are offering a unique item that is kind of pricey but well worth it for what you get, then writing a blog about it that focuses on the value you get for the money can compel readers to take action.
  • Affordable Alternatives. If you are selling discount, bargain items and want to work them into your blog, you can write up a blog that talks about several low-cost fashion solutions and weave your offer into it.
  • Could-Not-Live-Without Items. If you want to write a blog about items you feel people can’t live without and want to stick in a plug about your product or service, this is one great blog type to use.

Fashion blogs can be a lot of fun to create, and even if you are just a website owner and not a writer, you can use this list to create blogs that will fill the void. Great fashion blog types are everywhere you look. You can get ideas from just watching media or even people-watching on the street as well.

2. Popular Types of Food Blogs

Popular Types of Food Blogs

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Food is the foundation of life. We need food, clothing, and shelter to survive. But beyond food (which you could write about, that’s one idea), there is all kind of popular blog types to explore that can also lead to many more through improvising on the original ideas. Finding something new is always a plus, and people love new ideas.

You can brainstorm and create something entirely new using the following ideas about blog posts, and your spin could even go viral and create major traction if it’s good enough. Let’s see what ideas to start from here:

  • The Positive Vs. The Negative Rant. We’ve all read negative rants and they are often times thought-provoking and amusing and may shy us away from things that truly should be avoided, like a restaurant with really bad food and lousy service. If you can stand the heat, write about the kitchen in as un-glowing terms as you desire. However, be prepared for fallout and potentially crazy things to develop. Positive rants are better because for one, the thing there is already enough bad press out there and general negativity. Positivity will help promote a product or service or place much better than merely bad-mouthing the competition. Staying positive whenever possible is a good way to go.
  • Evergreen Content. These types of food blogs are built for mainstream promotion and can be launching pads for new recipes, products, or restaurants. You can help with branding efforts by creating a lot of immensely readable and enjoyable evergreen content. Go evergreen when in doubt because it will not go out of style and will live on long after it gets published.
  • How-Tos and Kitchen Tutorials. Many times, it is necessary to give readers information they can use for their culinary needs. Even basics like how to can soup and make homemade ice cream can be immensely useful in a practical way for many people just starting out in the kitchen, such as younger folks. It is also a good thing to note that certain kitchen products can be written into these guides as part of the process to accomplish a cooking task, promoting a product as a suggestion, one reader might use if they perform the cooking task in question.

Food blogs are always open to new ideas. Think about what you might be able to do better, differently, with the same subject or idea.

3. Popular Types of Travel Blogs

Popular Types of Travel Blogs

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Travel is a multibillion-dollar industry, and people want to know everything they can from hot spots to out-of-the-way or secret destinations that they and their loved ones would love to escape to when possible.

There are tons of potential ideas that are popular among travel blogs, so let’s take a quick look at some of the best popular travel blog ideas here:

  • Real-Life Experience and Reporting. With all of the destinations possible around the globe to visit, people want to hear firsthand the accounts of people who have actually been to the places and seen for themselves what there is to see, taste, and touch. Writing blogs like these may require some investment of time and expense to accomplish.
  • How to Get Past Homesickness. Many people get homesick on long trips, especially kids or young adults. Those who write blogs about travel could easily include certain products such as stuffed animals or blankets that will help the traveler overcome their homesickness with the minimal possible discomfort.
  • The Best Luggage on a Budget. For those who are writing about low-cost luggage pieces, they can squeeze them into articles that feature a number of items ideal for those on a budget.

There is literally an unlimited number of blog types for popular travel blogs, and these are just a few. Read up on travel blogs to see what others are talking about, and soon enough, the right idea will just pop into your mind.

4. Popular Types of Music Blogs

Popular Types of Music Blogs

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Music is the medicine of the soul. It has shaped the better part of our lives and contains the memories of our generations. Music lovers are almost universal among all. There is hardly anyone who does not enjoy music, no matter what genre they prefer.

There are tons of different types of music, and blogs can be written about each one of them. There are also music industry and band news blogs that need endless material to support them. There is a never-ending variety of new groups that make the scene, and then there is even music therapy to consider.

No matter what type of blog you pick, these popular blog types are commonly found all over the internet, read by millions:

  • Reviews of Albums. If you are promoting a certain artist, make sure to include lots of background and anecdotal information, as well as interesting stories, about the band. Wild stories often accompany many groups, so be sure to capitalize on this and stress the most extreme aspects of the artist, or in the case of more subdued musicians, a focus on their integrity and character will also help you write a great blog with this blog type.
  • Evolution of a Genre. When writing about a musical genre, such as punk rock, you may want to go back to the roots of the movement and explain the times and what life was like for young people growing up in the 80’s, for example. There are modern punk groups still thriving in certain areas, so be sure to explain where they fit into the history of the genre and what makes them unique. Promoting a new act can be easy if they are good and people love them. Always provide links to the band and the albums they sell.
  • Run a Contest. If you are selling anything musical, tickets albums, or merchandise of any kind, give one of the items away. This will increase the interest in the offering and some people may act upon that later in favorable ways, or at least increase awareness and exposure of the artist or merchandise.

How to Choose Types of Popular Blogs

When writing a blog, it’s all up to you what you want to write about. These are just ideas about types of popular blogs that can guide you in what to focus on. You can even use these ideas to write completely different blogs if they stir your imagination.

It’s important to use whatever ideas you can find that work best to facilitate great writing and formulate your blog creations. It is not always necessary to use completely 100% original ideas. Many times, a new take on an old favorite will do the trick quite nicely.

In fact, old topics and ideas are often recycled with new twists that breathe fresh air into old standards, and that is what makes blogs interesting. The variety of blog types are infinite. They are hardly limited to the few examples we have listed here.

If you are looking for popular blog types and found some you like here, you can always find more by doing some study of the topics and learning more about the subject matter. The more you know and the more you read, the quicker your imagination can come up with all kinds of new blog types.

The Top 4 Places to Find Premium WordPress Themes

The Top 4 Places to Find Premium WordPress Themes

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If you are an individual who needs a website for personal reasons, a small business owner, larger business owner, or WordPress developer, you will eventually find yourself evaluating WordPress themes for the website or website(s) you want to be built.

Not all WordPress websites are created equal, and you will find that these companies have different features and services available that vary widely in what they offer.

In order to find something that really does the trick for you and your needs, you should take some time and look at the top places to find premium WordPress themes. Often, you will also find a host of other available features for your website in the process.

It can be somewhat confusing at times for some people, but there are advantages for specific needs offered by most WordPress theme websites. In order to help you determine which theme provider would best suit you, we developed a list of the top 4 places to find Premium WordPress Themes.

The Top 4 Premium WordPress Themes Websites

We found that the top 4 premium WordPress theme providers were as follows: Elegant, Thrive, MyThemeShop, and StudioPress. Below you will find ways to find these companies and information on what they offer:

Premium WordPress Themes Websites

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1. Where to Find Elegant WordPress Themes

If you are looking for Elegant WordPress themes specifically, you can visit their website and check them out. In order to give you some information on what they offer, we decided to provide you with a list of important features this website contains for reference purposes here:

  • Elegant has empowered over one half million customers with their own WordPress theme
  • Features easy, simple visual drag-and-drop themes that are fully customizable
  • Download 87 beautiful, fully functional WordPress themes for the price of one
  • Includes Divi, the ultimate visual page and theme builder
  • Promotion tools for lead generation and building a following on social platforms
  • A world of plug-ins at no additional charge

Elegant also offers the following:

  • Unlimited Use. Elegant offers unlimited use, so you can forget about paying for each specific theme, allowing you the flexibility to pick and choose and change website designs at your leisure. This is a great package for WordPress developers as well as those who would like to change their website’s look periodically.
  • One Price for Everything. Elegant Themes offers access to their complete collection of themes and plug-ins for one special low price, for life. This is a bargain for those designers who want to make the most of their budget and offer beautiful designs at an affordable price to their clients.
  • The “Ultimate ToolKit.” With 87 designs and 3 excellent plug-ins, you will find that an amazing degree of variety and functionality is at your disposal with Elegant Themes. Intended to serve all potentially all purposes you may have for a WordPress site, Elegant Themes provides a full-service shop to assist with any website build need.

More about the special Divi theme:

The Divi flagship theme and visual page builder is the most widely used and popular WordPress theme in the world today (as measured by This extremely powerful theme-building tool has a number of great functions and powerful features that make it number one. Let’s take a look at these here:

  • Designs stunning, beautiful websites without a single line of code
  • Using three multifunction plug-ins (eliminating the need for dozens of disjointed plug-ins)
  • This tool works with any theme and operates with a drag-and-drop system

2. Where to Find Thrive WordPress Themes

Thrive WordPress Themes

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Thrive WordPress Themes hosts an excellent array of features that are ideal for many small business owners. Besides offering strictly themes and plug-ins, they also showcase awesome tools that aid business owners in marketing and monitoring their business presence online.

With so many different features that work so well together, Thrive WordPress Themes is an exceptionally hard service to beat. Let’s take a closer look at the benefits they provide here:

  • Thrive Themes. The WordPress themes provided by Thrive are excellent, attractive, and suitable for any business website. These themes are fully customizable with all other Thrive features.
  • Thrive Leads. The drag-and-drop builder creates any type of lead generation form and builds it into the design of your website, and you can change them up any time you like. A/B testing options and different forms for different visitors are available. There are many templates available to choose from also.
  • Thrive Quiz Builder. Create quizzes and interact with your customers, gather information, and draw the customer closer to your business with these important and useful tools. They provide easy-to-digest reports, increase traffic, and help build laser-targeted opt-in email lists based on quiz results.
  • Thrive Ultimatum. Get customers to sign up for your special promotions by offering limited edition or time-sensitive deals on a wide variety of items such as coupons, courses, and much more. Make people take your offer through a fear of missing out on the opportunity.
  • Thrive Ovation. This set-and-forget testimonial system publishes outstanding reviews from your real customers all over your site and refreshes them periodically.
  • Clever Widgets. The widget collection optimizes customer interaction and engagement.
  • Headline Optimizer. This feature uses testing, not guesswork, on content headline creation. Replaces your blog and other content headlines with winning ones.
  • Thrive Apprentice. Create awesome-looking courses as lead magnets or paid courses that seamlessly integrate with the rest of your website, right from your dashboard.
  • Thrive Comments. Use social media and commentary to your advantage and harness the power of the comment with features like up and down voting and after-comment features.

These features are just some of what Thrive WordPress Themes has to offer in the way of optimal features that benefit you and your business, and if you visit their website, you can learn all there is to know.

3. Where to Find MyThemeShop WordPress Themes

MyThemeShop WordPress Themes

Photo credit to MyThemeShop

Premium WordPress themes from MyThemeShop have powered over 400,000 customers so far and counting. The motto at MyThemeShop is “The perfect solution for ANY online presence.” There is a huge assortment of available themes and many different key features that make this theme provider an ideal choice for almost any individual or business who needs an attractive, functional website.

Some of the features this theme provider offers include the following:

  • Lifetime use and access included
  • Installs easily in one click
  • Get updates with one simple click
  • Constant, reliable 24/7 customer support included
  • Search engine optimization (SEO)
  • High-definition video tutorials
  • 30-day money-back guarantee

A selection of different themes that are popular choices for many of their customers include:

  • Business themes
  • Blog themes
  • Magazine themes
  • WooCommerce themes

Some of the different types of popular plug-ins that are used on websites built with MyThemeShop Themes include:

  • WP Review Pro. Manages reviews on your website.
  • WP Quiz Pro. Creates different quizzes and manages their use of your website.
  • WP Subscribe Pro. Manages the email subscription list for your website.
  • WP Notification Bar Pro. Handles the notification functions built into your website.
  • WP Mega Menu. This will optimize the functionality of your navigation system.
  • WP Tab Widget Pro. This plug-in adds widget functionality to your tabs.

MyThemeShop Premium WordPress themes are built with responsive characteristics, which means they will perform as effectively on mobile devices as well as PCs. Responsive websites are crucial to the success of any website in the current marketplace, as people often use their smartphones to conduct business on the internet or gather information. Other devices such as tablets are also optimized for use with a responsive theme design.

MyThemeShop has an awesome array of other valuable features, including:

  • Excellent User Experience. MyThemeShop has done all the legwork to free you up to do what you need to do the most, and that is published killer content.
  • Knowledgeable, Devoted Support. The customer service at MyThemeSHop never treats you poorly. You are a valued customer, and they treat you like one.
  • Super-Fast Load Times. A quick loading website is indispensable in today’s lightning-quick world. The themes at MyThemeShop are designed for rapid loading, and this prevents customers from bouncing from your site.

MyThemeShop is one of the better theme shops online and offers many more features than those listed here. For a comprehensive evaluation of their service and products, visit their website.

4. Where to Find StudioPress WordPress Themes

StudioPress WordPress Themes

Photo credit to WinningWP

StudioPress is one of the best WordPress theme companies you can find online. They offer a high-end WordPress theme experience to those who need a superior website in terms of style and performance.

The robust features of StudioPress premium website themes are based on the Genesis framework, which theme users must have to get started. This advanced framework allows you to execute a professional design from the ground up, especially useful to industry developers and designers who need a hands-on, expert design platform.

You will find that StudioPress is not for amateurs or DIY website builders, and the customization and use of their products and services are best done by designers and developers with exceptional skill and experience. They provide products and services in the following main categories:

  • WordPress Hosting. They host websites at affordable rates.
  • Premium Themes. They offer a huge assortment of stunning, industry-leading WordPress themes that are fully functional and highly robust.
  • The Genesis Framework. Use of the Genesis framework allows for sophisticated and beautiful website design, creation, and management.

StudioPress premium WordPress theme service plans include important items such as the following:

  • Sucuri security monitoring
  • Automatic Genesis and WordPress updates
  • 25 pre-installed themes with unlimited use
  • Pre-installed Genesis framework
  • Fully pre-installed WordPress
  • Content and SEO creation tools
  • Automatic daily backups for your protection
  • No hidden fees
  • No traffic limits
  • One-click installation of themes
  • One-click SSL setup through Let’s Encrypt
  • Industry-leading WordPress managed to host
  • Easy, simplified 6-step setup

Pricing for the StudioPress plans are surprisingly affordable and within reach of just about anyone with professional skills. This site is not for novices or those without experience and knowledge in WordPress theme customization, design, or development.

There are three levels of plans available:

  • Level 1 – Content
  • Level 2 – Commerce
  • Level 3 – Synthesis

The prices for these plans range from just over $24 to $41 per month with no hidden fees. One thing to feel good about with StudioPress is if your traffic and customers exceed what is allowed in your plan, they won’t nickel and dime you to death. Instead, they will let you know what kind of potential increase in bandwidth you will need. There are never any surprises with fees or billing with StudioPress.

If you are interested in StudioPress, you can find out more about their world-class products and services by visiting their website.

Key Takeaways to Remember

These different premium WordPress theme providers all operate slightly differently from each other and offer different features, plans, pricing, and services. Each of these WordPress theme providers offers great products and services, some of them ideal for DIY designers, and all of them offer features that make them excellent choices for professional designers or developers. You will find something you need in at least one of these sites no matter who you are.

The Top 4 WordPress Analytics Solutions

WordPress Analytics Solutions

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If you own or manage a WordPress website, chances are you would be real interested in the performance and results of your site, as most people are in your position. The process of measuring, testing, and developing the relevant performance data for your website is known as analytics.

Everyone wants their website to get them more clients, leads, or sales. There are lots of strategies and methods to use to achieve these goals, and one indispensable tool in your arsenal should definitely be a good WordPress analytics tool.

WordPress analytics tools measure and test all kinds of different data about the performance of a website and perform an analysis that can be used in real time to improve the results for the website owner and their business.

By analyzing this data, all kinds of different steps can be taken to test various aspects of websites and create improvements, and ultimately increase items like website traffic, customer conversions and retention, and sales.

This process of refinement can take time and money but will pay off handsomely in the long run for most businesses. In order to perform this analytics, certain services are used.

The Top 4 WordPress Analytics Tools Available

We developed a list of the top 4 WordPress analytics solutions that work best at achieving better overall results for website owners and their businesses. Let’s take a look at these here:

1. Google Analytics 

WordPress Analytics Tools Available

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Google Analytics is the premier analytics tool in current use today. Google Analytics hosts an extensive and all-inclusive library of features for every known data analysis area in common use. This is the tool most website administrators use to find facts about their website and dig deep into the information Google uses to track customer behavior and website performance.

Google Analytics has a robust set of important features that track the following:

  • Bounce Rate. When people come to your site and immediately leave soon after they get there is known as a “bounce.” The bounce rate is based on how many people bounce from your site versus the number of people who interact and actively engage with your website. Google Analytics tracks user behavior and lets you know your bounce rate, so you can make adjustments to make your site more appealing and increase conversions and sales.
  • Attribution. This tool lets you know which channels on your website are working well to convert web visitors into customers. This helps track down the channels that work well and gives you information as to where to improve.
  • Traffic Sources. Google Analytics helps you track which traffic comes from either paid or organic sources, allowing you to decide which is working better. The data can also assist you in marketing campaigns, how to improve conversions, and where best to spend your marketing dollars.
  • New Markets. This tool tracks behavior in various locales and geographies and can help you find new places to sell your products or services by tracking the location of visitors who show key interest in your website.
  • Effective Content. This tool will help you track results from content you use to generate traffic to your site and how well it converts. This aids in testing out different content to find which is most effective.

You can set up Google Analytics on your website using a few basic steps. Here they are in order:

  • Sign into Google Analytics using a Google account. Create a Google account if you don’t already have one.
  • Click the Admin button on the bottom-left sidebar
  • Create or select an account
  • Click the dropdown menu to create a new property
  • Click on “website” and add the URL and website name
  • Choose the correct industry your website belongs to
  • Pick your time zone
  • Click on the “get tracking ID” button
  • Install the generated tracking ID on your website

There are also three other major functions of Google Analytics that users should keep in mind when using the tool.

  • Acquisitions Tab.  On the left sidebar, there is a tab labeled “acquisitions.” It monitors your website’s traffic sources (organic searches, channels, and referrals).
  • Custom Reports. This feature allows you to customize your reports and add different metrics that are not available by default. This is very valuable when tracking all kinds of information that Google Analytics processes in conjunction with other features.
  • Social Settings. You can use this feature so Google Analytics can give you insight into your use of social media.

2. Crazy Egg

Crazy Egg Analytics WordPress

Photo credit to Better User Experience

This is an awesome service that does an excellent job of analyzing information about user behavior and can give you extremely valuable information to help fix problems, make what works work better, and test out new ideas easily.

CrazyEgg is running and working on almost a quarter million websites currently and is recommended highly by many of their users. They have a selection of proprietary features that work together to form a seamless experience for your users and help you develop your website into a smooth-running machine.

Some of CrazyEgg’s available features include the following:

  • HeatMap. This feature graphically illustrates user behavior by representing the points where users click on the pages of your website using tiny dots that show where the real physical action is on the site. This enables you to see what areas users are using most.
  • Confetti. This feature shows you where your visitors are coming from and provides key marketing information to pinpoint which works the best to draw in the most valued customers. This feature also helps you plan out how you spend your marketing budget and ultimately tells you what does and does not work in your marketing campaign. This saves you money by eliminating ineffective marketing.
  • Scrollmap. Content is crucial to your business as it drives customers to buy your product or service. This tool shows you the content on your website that matters most to customers – the content they are most engaged in – and helps you create content that works effectively and creates more conversions.
  • Visitor’s Journey. With this tool, you can track exactly which pages your visitor’s view and how they navigate through your website, which can help you create a better website over time that is more responsive to customer’s behavior and will drive more conversions.
  • A/B Testing. This feature lets you test out different strategies on your website, like different blog posts for example. This can help you determine what content is working well and replace content that performs poorly.

CrazyEgg sets up easily and has more features as well. If interested in seeing how it works, visit their website to get a heatmap of your website free of charge.

3. KISSmetrics

KISSmetrics WordPress

Photo credit to Paid Memberships Pro

KISSmetrics is a widely used analytics solution and helps businesses understand the entire customer lifecycle, which is key to increasing traffic conversions and generating more sales.

The data collected and used by KISSmetrics can help your business do several keys things to improve performance. Let’s take a closer look at these:

  • Drive Engagements. With KISSmetrics, automated behavioral engagements are sent to visitors at the exact right time to help them move to the desired direction you want them to go. This method helps you get your visitors to behave in ways that increase conversions and interact more positively with your website.
  • Retain More Customers. Loyalty grows in a customer when they get what they expect and their needs are met. This is key to retention, often known as repeat business. Value drivers are measured that tell you exactly how satisfied customers are, which can give you insight into how to better market to them.
  • Increase Conversions. Last but not least, the tools used by KISSmetrics help you understand fully what is and is not working on your website to boost conversions and increase your profits.

Also included in the KISSmetrics service are free growth tools that will aid you in using data to grow your business and become more profitable. These growth tools include:

  • Campaign URL Builder. Add UTM parameters easily to your website URL and copy them for use in marketing campaigns. This will let you accurately track performance data on all of your marketing campaigns.
  • A/B Significance Test. This advanced calculator assists you in determining how effective your A/B testing is, giving you accurate information you can use to improve the performance of your website and increase conversions.

KISSmetrics has a standard onboarding service package with a host of features available. See more about how to sign up with KISSmetrics by visiting their website.

4. Piwick

Piwik WordPress

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Piwick is a comprehensive service that lets you optimize your website’s performance in several key areas ideal for marketing purposes. There are some great features working together available when using this service, and your bottom line should definitely improve by using Piwick.

Let’s take a peek at what Piwick offers their clients:

  • Web & App Analytics. Data is owned 100% by the website owner. Collect data about the behavior of your website visitors. Access raw data and get reports on all data on your website. Piwick offers full privacy compliance (HIPAA and GDPR).
  • Personalization. Create personalized banners and ad placements based on data collected and analyzed by Piwick. Run non-intrusive pop-up campaigns to increase conversions naturally. This includes a large library of pop-up templates.
  • Customer Data Platform. Build audiences with precision based on behavioral data. Segment activation is done through retargeting and personalization.
  • Tag Manager. Manage tags and pixels across hundreds of websites. Piwick offers a simple integrated platform and UI, enterprise-level configuration and deployment, and 24/7 training and support.

Piwick services are based on-premises and on the cloud, and privacy controls are in place that assures you of 100% legal privacy compliance. Several pricing options exist for Piwick and Piwick Pro levels of service. Learn more and get an instant quote by visiting their website.

What to Remember About WordPress Analytics Solutions

Remember that every website and business have different needs. Each WordPress analytics provider has different features, solves different problems, and offers their own unique solutions.

By taking the time to educate yourself on analytics as a business owner, even if you are not technologically savvy, is a step you should take before making an investment in an analytics platform.

You need to get the service that is right for you. A lot depends on the size and nature of your business. Your choice in analytics services will be an important one, so get all the facts before you dive in. If you have questions about a particular service, call the company or contact them through email and you can have what they provide explained to you in depth.

It would be a wise idea to get in contact with all of these companies, or better yet get a website design or internet marketing consultant advise you on how to proceed. You should have a good marketing plan in place that is in sync with your business goals before you make an investment in website analytics.

If you do these things, you can develop an action plan and get the analytical solutions that are going to make the difference for you and your business.

How to Use FTP to Upload Files to Your WordPress Site

Use FTP to Upload Files to Your WordPress Site

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If you use WordPress for your website, you already have the ability to upload files through a single and convenient interface.

But it’s always good to have a backup plan, especially when dealing with technology. Even the WordPress platform’s media uploader can encounter problems with certain file types. Plus, websites and servers can experience their own coding or connection issues, meaning sometimes a workaround is required to get content uploaded.

WordPress FTP (file transfer protocol) functionality is something everyone should know when they use this platform on their site. With the proper file transfer protocol, it is possible to upload files to a WordPress site even if the standard uploader isn’t working.

Finding the right FTP client and learning how to use it can help anyone save time and headache when it comes to uploading content to a site. With the right protocol, you can upload whatever you need to quickly and without errors.

Here’s a bit about what exactly these protocols are, how they work, and how you can use them to upload content to your WordPress site just like you would the normal media uploader.

WordPress and FTP: What Is a File Transfer Protocol?

WordPress and FTP

Photo credit to ThemeIsle

One of the main reasons site owners choose WordPress is for the simplicity it offers. Between the convenient interface and wide selection of helpful add-ons, it’s almost always a hassle-free process to upload files.

“Almost” is the keyword there. Every platform can experience problems whether caused by compatibility issues with certain file types or general technical glitches. When this happens, you will need another way to upload the files you want. The solution is to find another file uploading solution or file transfer protocol.

What is FTP protocol? It’s essentially a system designed to work with a WordPress site (and many other platforms) to let you upload files manually rather than relying on the automatic uploader most modern systems have.

As for the structure of an FTP client, it functions a lot like an app. You’ll download it to your computer then connect it with your WordPress site to upload content. There are many popular options on the market that are both effective and easy to use. FileZilla is a great choice as it’s free and works smoothly with Windows, Mac, and Linux.

How to Upload Content with FTP Client FileZilla

Upload Content with FTP Client FileZilla

Photo credit to MyThemeShop

Uploading content to WordPress with FTP is a simple process. As soon as you open the software, it will prompt a connection to a website using the FTP login credentials. These logins will be sent via email upon signing up for a WordPress site. They’re also (usually) able to be resent in the event they’re misplaced.

On FileZilla, access the site manager through the file menu then click “new site” on the drop-down box. Then you’ll enter your host (usually the site’s domain name) and select SFTP to see if the host supports it. Select “normal” under the login option and enter the FTP username and password below.

During first use, FileZilla and many other FTP client programs show a popup verifying the security certificate. After connecting WordPress and the FTP systems together once and saving the settings, you can access the same connection and use the uploader seamlessly in the future.

FileZilla gives access to two menus, local and remote, which show the files on your computer and website respectively. Just right-click files from the local menu and click “upload.” Once you choose a destination, you can enjoy quick uploads from your FTP client just as you would with WordPress’s normal media uploader.

The Limitations of a File Transfer Protocol

The Limitations of a File Transfer Protocol

Photo credit to IBM

While it’s certainly convenient to be able to upload files from a third-party FTP, these programs aren’t able to do anything your normal uploader wouldn’t.

It’s true they can upload some media files even if WordPress’s uploader won’t register them, but the standard rules of file uploads and installations still apply. For example, uploading a WordPress plugin through an FTP won’t work unless you choose the right destination, ensure all files are extracted from ZIP files and activate the plugin in the appropriate menu section.

The same can be said for additional themes, advanced widgets, and other content that require special steps to work properly. An FTP system can get it on your site, but you’ll need to make sure it is in the proper place and configured correctly.

What is the FTP protocol for WordPress users? It’s a handy workaround solution and a reliable backup system. When it comes to your website, you need to be able to upload content quickly and reliably. Even if the site or WordPress itself is experiencing problems, FTP functionality presents you with a way to make sure you can upload the files you need.